An analysis of responses by employers to the Healthcare Intelligence Network second annual Health Coaching survey reveals slight differences from those of the overall respondent population --- most notably in the areas of coaching focus, delivery methods, population health status improvement, ROI measurement methods and ROI.
The primary focus of health coaching efforts by employers, who constituted almost a fifth of survey respondents, is smoking cessation, as noted by 94.1 percent of responding employers, followed by weight management (82.4 percent) and exercise (76.5 percent).
Figure 1: Areas Addressed by Health Coaching Efforts
Telephonic (76.5 percent), online (52.9 percent) and in-person coaching (47.1 percent) were the top three delivery methods of employers that offer health coaching.
Participants to employer coaching programs are identified by HRAs (76.5 percent), self-referrals (58.8 percent) and biometric screening data (35.3 percent.)
A slightly higher percentage of employers (68.8 percent) reported improvements in health status within their populations as compared to the overall population, as well as reduced risks identified by HRAs (43.8 percent).
To measure ROI from health coaching programs, employers chiefly rely on HRAs (76.5 percent), followed by claims data (58.8 percent) and biometric screenings (52.9 percent).
Source: Health Coaching Benchmarks, 2010 Edition: Operations and Performance Data for Optimal Program ROI and Participant Health Status, March 2010
Health Coaching Benchmarks, 2010 Edition: Operations and Performance Data for Optimal Program ROI and Participant Health Status
This resource analyzes responses of 212 healthcare organizations to HIN's second annual 2009 Survey on Health and Wellness Coaching. An all-new follow-up to the best-selling 2009 Health Coaching Benchmarks, the 2010 edition is packed with actionable new data on health coaching activity, with the latest metrics on the prevalence of health coaching, favored delivery methods, targeted populations and lifestyle conditions, preferred behavior change models, coaching case loads and much more.
Health Coaching Benchmarks, 2010 Edition: Operations and Performance Data for Optimal Program ROI and Participant Health Status is available from the Healthcare Intelligence Network for $117 by visiting our Online Bookstore or by calling toll-free (888) 446-3530.
Share this article with a colleague!