A new study shows that wellness programs incorporating positive incentives can
lead to behavior changes
that, over time, can lower healthcare costs. The study by Discovery Vitality
researched more than 300,000 participants over a five-year period and showed
that active members had decreased hospitalizations and claims costs. The study
is published in the May/June issue of the American Journal of
Among the findings: the percentage of members using the gym one or more times a
week increased by almost 23 percent, and over time, the percentage of members
who joined the gym but were inactive decreased by 8 percent.
Of the 300,000 adult members of the Discovery Health plan being assessed;
roughly two thirds were registered with the Vitality wellness program, while
one third were not. Researchers charted members' engagement with fitness
activities over a three-year period and medical claims data over the fourth and
fifth years. Vitality members were given incentives to participate in fitness
activities, which were measured based on the frequency of
electronically documented gym visits and other verifiable activities.
Source: The Vitality Group, May 2, 2011
Evaluating Health and Wellness Incentive Programs for Behavior Change
The director of member engagement for Premera Blue Cross shares his organization's techniques and strategies to increase engagement in and results from health and wellness programs in this 45-minute on-demand webinar.
Evaluating Health and Wellness Incentive Programs for Behavior Change is available from the Healthcare Intelligence Network for $189 by visiting our Online Bookstore or by calling toll-free (888) 446-3530.