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Top 10 Ways to Engage Patients and Members

A new report identifies the top 10 things healthcare organizations need to know to engage patients and health plan members. First on the list: patients are already getting and using health information online; shouldn’t they be getting more from providers?

The report, "Top Ten Things You Need to Know About Engaging Patients" is issued by the The Institute for Health Technology Transformation and points out that healthcare organizations that provide high quality outcomes for patients will be the ones who prosper under new health reform models, such as accountable care organizations (ACOs) and the patient-centered medical home (PCMHs).

Web sites like Healthline, Medicinenet, and WebMD are replacing good old fashioned one-on-one talks with doctors, finds the new report. The report cites research from Pew Internet Research, and reports that 88 percent of American adults with Internet access research health information online, and 60 percent say Internet information influenced their decision about how to manage a health condition.

The second thing all providers should know: Patients are looking to connect with others about healthcare — so they should enter this dialogue in a meaningful way. Engaging in social media with patients will not only improve patients' physical and social health, but it can be a major brand builder, advises the report. Most people are looking to build relationships on the Internet for their own convenience, pleasure, education and sense of community. And they are utilizing everything from Facebook to Twitter to Healthgrades to do so.

And third on the list: It’s not just “young people” who want to engage with hospital and physicians online - are patient outreach efforts targeted based on solid segmentation research? Again, the report cites Pew Internet Research, which finds that social networking site usage grew 88 percent among Internet users aged 50 to 64 between April 2009 and May 2010.

Click here to download the report.


Source: Institute for Health Technology Transformation, May 3, 2011

Health IT in Care Management to Improve Health and Effect Behavior Change

This 35-page report describes how technology has enhanced patient engagement and self-management in specific populations. It provides the prerequisites for using technologies to engage patients in chronic disease improvement programs, setting the scene for care management and behavior change.

Health IT in Care Management to Improve Health and Effect Behavior Change is available from the Healthcare Intelligence Network for $117 by visiting our Online Bookstore or by calling toll-free (888) 446-3530.

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IMPORTANT NOTICE: This information is designed to provide accurate and authoritative information on the business of healthcare. It is distributed with the understanding that Healthcare Intelligence Network is not engaged in rendering legal advice. If legal advice is required, the services of a competent professional should be retained.

© Copyright 2011 Healthcare Intelligence Network
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