A new report identifies the top 10 things healthcare organizations need to know
to engage patients and health plan members. First on the list: patients are
already getting and using health information online; shouldn’t they be getting more from
The report, "Top Ten Things You Need to Know About Engaging Patients" is issued
by the The Institute for Health Technology Transformation and points
out that healthcare organizations that provide high quality outcomes for patients will be the ones
who prosper under new health reform models, such as accountable care organizations (ACOs)
and the patient-centered medical home (PCMHs).
Web sites like Healthline, Medicinenet, and WebMD
are replacing good old fashioned one-on-one talks with doctors, finds the new report.
The report cites research from Pew Internet Research, and reports that 88 percent of American adults
with Internet access research health information online, and 60 percent say Internet
information influenced their decision about how to manage a health condition.
The second thing all providers should know: Patients are looking to
connect with others about healthcare so they should enter this dialogue in a meaningful way.
Engaging in social media with patients will not only improve patients' physical
and social health, but it can be a major brand builder, advises the report. Most people are looking
to build relationships on the Internet for their own convenience, pleasure, education and sense of
community. And they are utilizing everything from Facebook to Twitter
to Healthgrades to do so.
And third on the list: It’s not just “young people” who want to engage with
hospital and physicians online - are patient outreach efforts
targeted based on solid segmentation research? Again, the report cites Pew Internet
Research, which finds that social networking site usage grew 88 percent among Internet users
aged 50 to 64 between April 2009 and May 2010.
Click here to download the report.
Source: Institute for Health Technology Transformation, May 3, 2011
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This 35-page report describes how technology has enhanced patient engagement and self-management in specific populations. It provides the prerequisites for using technologies to engage patients in chronic disease improvement programs, setting the scene for care management and behavior change.
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