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Press Release

FOR IMMEDIATE RELEASE

Using Web Technologies in Consumer-Driven Healthcare for Transparency, Decision Support and Health Promotion

Manasquan, N.J., USA, January 5, 2007– Internet technology is playing an increasingly important role in consumer-driven healthcare, a phrase that refers to the healthcare industry’s challenge to consumers to make their own decisions regarding which health plan they belong to and which providers they visit. The Internet allows consumers easy access to the information necessary for them to exert greater control over their own health and the healthcare services they access.

To discuss the crucial role of Web technologies in the success of consumer-driven healthcare, the Healthcare Intelligence Network (HIN) is sponsoring “Using Web Technologies in Consumer-Driven Healthcare for Transparency, Decision Support and Health Promotion,” a live interactive audio conference on January 25, 2007, at 1:30 p.m. Eastern time. During this 90-minute audio conference, industry experts will provide an overview of how healthcare organizations are providing online tools to ensure that consumers have the information they need to not only take more responsibility for their health status, but also to get the right treatment at the right time at the right place. For more information, please visit the HIN site.

Scheduled to present during this 90-minute audio conference are Kim Bellard, vice president of e-marketing and customer relationship management for Highmark Inc., and John Mills, director of product management with HIP Health Plans. They will describe how their organizations are using Web technologies to support their consumer-driven healthcare plan’s needs for transparency, decision support and health promotion. They will offer details on:

Understanding e-based strategies for decision support tools for consumers;
Using IT products to educate consumers about their coverage;
Analyzing current technology capabilities and future systems;
Developing an eHealth strategy that supports consumerism;
Driving consumer adoption rates of technology;
Ensuring customer satisfaction; and
Building transparency of cost and quality information.

For more information, please visit the HIN site.

“The use of the Web in the communication of information to patients and healthcare providers is becoming increasingly important,” explains Melanie Matthews, HIN executive vice president and chief operating officer. “Sites that offer quick and easily accessible information on healthcare plans, available services, and the latest health news allow patients and plan members to make the most informed decisions regarding their healthcare. The Internet is an invaluable resource that increases the lines of communication, reduces confusion, and is leading to the highest education and satisfaction rates.”

The audio conference will be held on January 25, 2007, at 1:30 pm Eastern time. The 90-minute live audio conference includes a 30-minute question-and-answer period for participants. A recorded version on CD-ROM with a printed transcript will be available in mid-February, and an “On-Demand” audio conference re-broadcast can be accessed beginning January 29, 2007. To register and obtain additional details about the audio conference, please visit the HIN site.

This audio conference has been designed to address the interests of CEOs; presidents; CFOs; CIOs; information technology executives; e-business directors; vice presidents; health plan executives; product managers; marketing directors; strategic planning directors; benefits managers; managed care and insurance companies; hospitals; physician groups and ancillary providers; pharmaceutical companies and pharmacy benefit managers; and IT vendors.

About the Healthcare Intelligence Network – HIN is the premier advisory service for executives seeking high-quality strategic information on the business of healthcare. For more information, contact the Healthcare Intelligence Network, PO Box 1442, Wall Township, NJ 07719-1442, (888) 446-3530, fax (732) 292-3073, e-mail info@hin.com, or visit http://www.hin.com.

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