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CONTACT INFORMATION:

Patricia Donovan
Voice: 732.528.4468
Fax: 732.292.3073
E-mail: pdonovan@hin.com
Web site: www.hin.com

New Healthcare Webinar on Engaging
Change-Resistant Physicians


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Support from physicians greatly influences the success of new programs and strategic directions within a health organization. However, physician resistance to change and technology can pose major stumbling blocks. During “Physician Engagement: Creating Trust and Alignment Between Management and Physicians," a 90-minute webinar on December 10 from the Healthcare Intelligence Network, two industry experts will provide a thorough understanding of physician engagement strategies.

November 6, 2008

MANASQUAN, NJ, USA — An engaged physician will translate to improvements across the board — in performance quality, patient satisfaction, ROI and program success. “Physician Engagement: Creating Trust and Alignment Between Management and Physicians," a 90-minute webinar on December 10, a strategic advisor along with an engaged physician will offer physician engagement strategies and techniques as well as methods for identifying and overcoming barriers to physician engagement.

NEWS FACTS:
  • Scheduled Speakers: Nathan Kaufman , managing director of Kaufman Strategic Advisors, and "engaged physician" Todd Rowland, M.D. , director of medical informatics at Bloomington Hospital and executive director of HealthLINC.

  • Conference Highlights: Optimizing physician engagement strategies and techniques; identifying and overcoming barriers to physician engagement; accounting for differences in age, geography and other factors that might influence physician engagement success; and creating a multi-modal communication strategy to engage physicians.

  • Target Audience: CEOs, presidents, medical staff leaders, chief operating officers, consultants, directors, managers, strategic marketing directors, CIOs, vice presidents and business development executives.

  • Webinar Formats: 90-minute live webinar on December 10, 2008 includes a 30-minute Q&A; “On-Demand” rebroadcast available December 12, 2008; 90-minute recording on CD-ROM with printed transcript available December 23, 2008. For conference details, please visit Get more information on physician engagement strategies.

QUOTE ATTRIBUTABLE TO MELANIE MATTHEWS, HIN EXECUTIVE VP AND COO:

Click here for Melanie Matthews's profile.

“Physician negativity is rampant today due to declining reimbursement, time constraints and increased regulation. Positioning change as an opportunity for physicians to improve their practice is likely to attract more doctors to an initiative, as is creating trust between management and physicians is a key in achieving this buy-in."

Please contact Patricia Donovan to arrange an interview or to obtain additional quotes.

About the Healthcare Intelligence Network – HIN is the premier advisory service for executives seeking high-quality strategic information on the business of healthcare. For more information, contact the Healthcare Intelligence Network, PO Box 1442, Wall Township, NJ 07719-1442, (888) 446-3530, fax (732) 292-3073, e-mail info@hin.com, or visit http://www.hin.com.

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