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CONTACT INFORMATION:
Patricia Donovan
Voice: 732.528.4468
Fax: 732.292.3073
E-mail: pdonovan@hin.com
Web site: www.hin.com
Health Risk Assessments and Health Coaching Combinations
That Get Consumers’ Attention in a Changing E-Landscape
The abbreviated attention spans of multitasking healthcare consumers who selectively filter the communications they receive are causing healthcare organizations to refine health risk assessments (HRAs) and the health coaching that often ensues. This September 26, 2007 audio conference will examine how Internet-influenced consumer habits and trends impact the collection of health risk data and the shape of follow-up coaching initiatives.
July 17, 2007
MANASQUAN, NJ, USA — The Internet’s influence on consumer trends is impacting the collection of health risk data and the health coaching sessions that may be dictated by the HRA results. This poses a challenge to healthcare organizations, who have limited opportunities to assess and engage consumers before they are distracted by a competing message.
Health Risk Assessments and Health Coaching: How the Web and Consumer's Expectations Are Changing the Landscape is a 45-minute live audio conference from the Healthcare Intelligence Network (HIN) scheduled for September 26, 2007 at 1:30 p.m. Eastern. The audio conference will help healthcare organizations design HRAs that invite completion and fashion a supporting coaching plan that engages the client and elicits the desired behavior change. For conference details, please visit
the HIN bookstore.
NEWS FACTS:
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Overview: The 45-minute HIN–sponsored live audio conference on September 26, 2007 will explain how to develop and deliver an effective HRA supported by the right health coaching follow-up.
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Scheduled Speaker: Allyson Faist, president and CEO, MEDeCOACH.
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Conference Highlights: Determining the questions you really need to ask in an HRA; designing an online HRA that captures the data you need while not turning off your member; integrating multiple communication efforts to improve health coaching results; creating effective delivery and customized online and e-mail coaching sessions; and complying with federal HIPAA requirements for online coaching.
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Target Audience: CEOs, medical directors, disease management directors, managers and coordinators, health plan executives, care management nurses, business development directors and strategic planning directors.
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Latest HIN Health Coaching Resource: This audio conference is the latest addition to HIN’s collection of health coaching resources. A July 18, 2007 audio conference, Teaching Health Coaches to Integrate Positive Psychology with Physical Health to Improve Disease Management Outcomes, features a live health coaching demonstration that highlights theories and strategies to improve coaching outcomes through the integration of mental and physical health.
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Audio Conference Formats: 45-minute live audio conference on September 26, 2007 includes a 10-minute Q&A; “On-Demand” rebroadcast available September 28, 2007; 45-minute recording on CD-ROM with printed transcript available October 10, 2007. For conference details, please visit
the HIN bookstore.
QUOTE ATTRIBUTABLE TO MELANIE MATTHEWS, HIN EXECUTIVE VP AND COO:
Click here for Melanie Matthews's profile.
- “With Web 2.0 and new media vying for our attention, healthcare organizations have to work harder to differentiate consumer communications, especially when the message can impact personal health the way HRAs and health coaching can. Customizing content to the patient or client and delivering it in a variety of channels can better the chances of getting the consumer’s attention.”
Please contact Patricia Donovan to arrange an interview or to obtain additional quotes.
About the Healthcare Intelligence Network – HIN is the premier advisory service for executives seeking high-quality strategic information on the business of healthcare. For more information, contact the Healthcare Intelligence Network, PO Box 1442, Wall Township, NJ 07719-1442, (888) 446-3530, fax (732) 292-3073, e-mail info@hin.com, or visit http://www.hin.com.
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