Press Release

Manasquan, N.J., USA, May 4, 2006 – With more than 70 percent of America online, an Internet presence is an essential component of a healthcare organization’s marketing strategy. E-mail, web sites, blogs, search engine optimization and online databases and directories are just a few e-tools that have clicked with healthcare marketeers, including those who responded to a March 2006 online survey sponsored by the Healthcare Intelligence Network (HIN).

Healthcare e-Marketing: How Healthcare Organizations Tap the Power of the Internet to Boost Business is a complimentary executive summary examining the responses of nearly 200 hospitals, health plans, providers and others who responded to the online survey. These organizations told HIN how they use the Internet to market products and services. The survey found that four out of five responding healthcare organizations have either made the leap to electronic marketing or plan to do so later this year. To download this free report, please visit the HIN bookstore.

“We’ve all seen the statistics on the number of people who use the Internet to search for healthcare information,” said Melanie Matthews, HIN executive vice president and chief operating officer in a recent HIN blog posting on the subject of Internet marketing. “It makes sense to concentrate your marketing efforts where your potential patients and members might be searching.”

The eight-page executive summary, Healthcare e-Marketing: How Healthcare Organizations Tap the Power of the Internet to Boost Business, also contains suggestions and commentary from hospitals and health plans on:

• Assessing the Internet’s impact on business;
• Preferred media for marketing messages;
• Setting goals and tracking results of Internet marketing; and
• More than 25 challenges to Internet marketing encountered by respondents and how they overcame them.

To download this complimentary report, please visit the HIN bookstore.

About the Healthcare Intelligence Network---HIN is the premier advisory service for executives seeking high-quality strategic information on the business of healthcare. For more information, contact the Healthcare Intelligence Network, PO Box 1442, Wall Township, NJ 07719-1442, (888) 446-3530, fax (732) 292-3073, e-mail info@hin.com, or visit http://www.hin.com.

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Contact: Patricia Donovan