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News
CONTACT INFORMATION:
Patricia Donovan
Voice: 732.528.4468
Fax: 732.292.3073
E-mail: pdonovan@hin.com
Web site: www.hin.com
Healthcare Webinar: Leveraging Web 2.0
Technologies in Healthcare
Tagging. Blogging. YouTube. Favorite-ing. Facebook-ing. It’s the new lexicon of Web 2.0, and more consumers than ever are using social media to review and share health information and recommendations. Healthcare organizations must learn the language if they hope to leverage these technologies to build consumer medical information and services and attract Web-oriented patients and members.
January 21, 2008
MANASQUAN, NJ, USA — During “Emerging Trends & Opportunities for Healthcare Organizations to Leverage Web 2.0,” a February 13, 2008 webinar, early adopters of Web 2.0 technologies will describe why it pays for healthcare organizations to ramp up on Web feeds, Wikis and podcasts. Participants will hear the stories behind Web 2.0 implementations by the Cleveland Clinic, UAB Health System and the Medical University of South Carolina and how Web 2.0 is impacting consumers' processing of healthcare information.
For more information, please visit
the HIN bookstore.
NEWS FACTS:
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The Healthcare Intelligence Network (HIN) is sponsoring a 90-minute webinar on February 13, 2008 devoted to the application of Web 2.0 technologies in healthcare. The webinar will focus on the value of Web 2.0 trends such as blogs, podcasts, social networking and videos in advertising services and offering healthcare consumers access to more interactive health education.
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Scheduled Speakers: Susan Reid, Internet marketing manager with UAB Health System, John Sharp, project manager for IT web services with Cleveland Clinic and Dave Bennett, director of web resources services with Medical University of South Carolina.
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Conference Highlights: Developing innovative and successful approaches for Web 2.0 applications in healthcare; using Web 2.0 strategies and resources to improve care self-management; analyzing the impact of Web 2.0 on healthcare stakeholders; leveraging Web 2.0 content to drive traffic to your site and customers to your facility; and exploring the return on investment for these technologies.
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Target Audience: CEOs, presidents, CFOs, CIOs, information technology executives, e-business directors, vice presidents, health plan executives, product managers, marketing directors, strategic planning directors, benefits managers, managed care and insurance companies, hospitals, physician groups and ancillary providers, pharmaceutical companies and pharmacy benefit managers, and IT vendors.
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Webinar Formats: 90-minute live webinar on February 13, 2008 includes a 30-minute Q&A; “On-Demand” rebroadcast available February 15, 2008; 90-minute recording on CD-ROM with printed transcript available March 5, 2008. For conference details, please visit
the HIN bookstore.
QUOTE ATTRIBUTABLE TO MELANIE MATTHEWS, HIN EXECUTIVE VP AND COO:
Click here for Melanie Matthews's profile.
- "We have already seen several healthcare players enjoy huge success with these tools — such as the popularity of Mayo Clinic’s podcasts on iTunes. As the retail orientation of healthcare takes hold, consumers will take to ranking providers and health plans the same way they evaluate household products — on line, in blogs and on video. The healthcare industry should anticipate the role that Web 2.0 and social networking sites will play in consumer-driven healthcare."
Please contact Patricia Donovan to arrange an interview or to obtain additional quotes.
About the Healthcare Intelligence Network – HIN is the premier advisory service for executives seeking high-quality strategic information on the business of healthcare. For more information, contact the Healthcare Intelligence Network, PO Box 1442, Wall Township, NJ 07719-1442, (888) 446-3530, fax (732) 292-3073, e-mail info@hin.com, or visit http://www.hin.com.
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