Press Release

FOR IMMEDIATE RELEASE

Health Fairs That Deliver: Strategies, Screenings and Spreading the Word

Manasquan, N.J., USA, August 31, 2006 – Traditionally, employers, health plans and providers have turned to health fairs to provide health and wellness education and screening services to large numbers of consumers in a convenient “one-stop shopping” format. However, with some strategic planning and support from the C-suite, companies can redefine health fairs to also benefit their bottom lines and effect positive lifestyle changes among participants.

To help organizations retool their health fair strategies to maximize attendance and deliver value to their hosts, the Healthcare Intelligence Network (HIN) is sponsoring “Health Fairs: Planning, Marketing and Achieving Bottom-Line Results,” a September 28, 2006 live interactive audio conference. For more information, please visit the HIN site.

“To be truly beneficial to the sponsoring organization, a health fair needs to be more than an opportunity for consumers to pick up brochures and have their blood pressure taken,” notes Melanie Matthews, HIN executive vice president and chief operating officer. “With proper organization, timing and incentives, health fairs can educate attendees while providing valuable feedback organizations can use to fine-tune benefits and wellness offerings.” For example, an organization can schedule a health fair to coincide with its benefits open enrollment period so that consumers can familiarize themselves with coverage options before the enrollment deadline, she suggests.

During this 90-minute audio conference, Paul Harris, a senior healthcare consultant with Hewitt Associates, Larry Hicks, a senior consultant with the Hay Group, and Heidi Laubach, a consultant with AON Consulting, will describe the elements of successful health fairs --- events that generate a return on investment and improve the health and well-being of its participants. Audio conference attendees will get details on:

• Providing the right type of preventive screenings at health fairs;
• Using incentives to drive attendance and encourage active participation in health fairs;
• Scheduling an effective time frame for health fair planning and marketing;
• Getting senior management to buy in and provide the cultural support needed for successful health fairs;
• Boosting return on investment for health fairs; and
• Analyzing and measuring the effectiveness of a health fair.

The 90-minute live audio conference, scheduled for 1:30 p.m. Eastern time on September 28, 2006, includes a 30-minute question-and-answer period for participants. A recorded version on CD-ROM with a printed transcript will be available in late October and an “On-Demand” audio conference re-broadcast can be accessed beginning September 30, 2006. To register and obtain additional details on the audio conference, please visit the HIN site.

This audio conference has been designed to benefit the CEOs; medical directors; disease management directors; managers and coordinators; health plan executives; human resource professionals; wellness professionals; care management nurses and business development and strategic planning directors charged with planning and supporting their organizations’ health fairs, Matthews said.

About the Healthcare Intelligence Network – HIN is the premier advisory service for executives seeking high-quality strategic information on the business of healthcare. For more information, contact the Healthcare Intelligence Network, PO Box 1442, Wall Township, NJ 07719-1442, (888) 446-3530, fax (732) 292-3073, e-mail info@hin.com, or visit http://www.hin.com.

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Contact: Patricia Donovan

Voice: (888) HIN-3530
Fax: (732) 292-3073
E-mail: pdonovan@hin.com
Web site: www.hin.com