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CONTACT INFORMATION:

Patricia Donovan
Voice: 732.528.4468
Fax: 732.292.3073
E-mail: pdonovan@hin.com
Web site: www.hin.com

Health Coaching Plays Large Role in
Smoking Cessation, Survey Finds

New market analysis by the Healthcare Intelligence Network documents the industry's growing reliance on health coaching to help individuals quit smoking and to prevent them from starting. A new white paper provides actionable information from 84 organizations on components, barriers, location and implementation of tobacco cessation programs.

January 3, 2011

SEA GIRT, NJ, USA — Cigarette smoking continues to be the leading cause of preventable morbidity and mortality in the United States, reports the U.S. Department of Health and Human Services. HIN's November 2010 survey on tobacco cessation found that nearly 56 percent of survey respondents are using a health coach as the primary program facilitator/educator of smoking cessation and prevention

A new complimentary white paper2010 Tobacco Cessation: Programs Rely Heavily on Health Coaches, provides a summary of survey results on smoking cessation and prevention effots by 84 healthcare organizations, including the components, barriers, location and implementation of tobacco cessation programs.

Learn more about the expanding role of health coaches in smoking cessation programs.

NEWS FACTS:

White Paper Content: Metrics and measures on identifying populations for tobacco cessation programs, reimbursement and ROI and program incentives for current programs.
Data Highlights:
- The majority of responding organizations said they direct their programs to commercial, Medicaid and Medicare populations.
- Nearly 45 percent of responding organizations review annual changes in HRAs to measure ROI, quality and outcomes.
- A large percentage of respondents say telephonic quit lines are another important factor in smoking cessation programs.
- An insurance consultant says that at the completion of their program, cash is deposited in an HSA account as an incentive for members who quit smoking or remain smoke-free.
- Certain programs impose monthly surcharges on smokers.
and much more.
Target Audience: Healthcare payors, purchasers, providers and other key decision-makers.

Learn more about the expanding role of health coaches in smoking cessation programs.
Report Formats: ComplimentaryPDF instant download.

QUOTE ATTRIBUTABLE TO MELANIE MATTHEWS, HIN EXECUTIVE VP AND COO:

Click here for Melanie Matthews's profile.

"CDC data shows that smoking-related healthcare expenditures in 2008 in the United States totaled nearly $96 million. These survey results capture the details of programs designed to curb these trends. Any healthcare organization looking to learn more, implement their own program or improve an existing smoking cessation program will surely benefit from this data."

Please contact Patricia Donovan to arrange an interview or to obtain additional quotes.

About the Healthcare Intelligence Network — HIN is the premier advisory service for executives seeking high-quality strategic information on the business of healthcare. For more information, contact the Healthcare Intelligence Network, PO Box 1442, Wall Township, NJ 07719-1442, (888) 446-3530, fax (732) 292-3073, e-mail info@hin.com, or visit http://www.hin.com.

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