Patient Engagement in the Patient Centered-Medical Home: A Continuum Approach
Press Release: Patient Engagement in the Patient Centered-
Medical Home: A Continuum Approach

Wednesday, August 22, 2012
1:30-2:15 p.m. (Eastern)

Press Release
Contact: Melanie Matthews
888-446-3530 phone

Sea Girt NJ USA -- August 2, 2012: With increased patient accountability in the patient-centered medical home, accountable care organizations and other emerging healthcare delivery models, healthcare organizations need to engage members and patients to change their behaviors in ways that increase quality, reduce cost and improve their overall healthcare experience.

The consumer engagement team at Horizon Blue Cross Blue Shield of New Jersey is targeting four key areas within its healthcare delivery models to engage consumers, including: consumer insight, technology, behavioral economics and outreach and communications.

During Patient Engagement in the Patient-Centered Medical Home: A Continuum Approach, a 45-minute webinar on Wednesday, August 22nd, Jay Driggers, director of consumer engagement at Horizon BCBS, will share how Horizon approaches engagement, including:

  • Seven key consumer engagement objectives;
  • The impact of stand-alone pilots on consumer engagement, from iPhone apps to telemonitoring;
  • A best practice approach to driving awareness and education of the patient-centered medical home to build a connection between a patient and a practice, including the use of a patient touch-point map to increase a patient's 'stickiness' to a practice;
  • Results from Horizon's patient engagement approach; and
  • Using PCMH patient engagement techniques to position for accountable care.

For more information or to register, please contact HIN at 888-446-3530 or visit:

Join us on August 22nd as Mr. Driggers explains how patient-centered medical home practices can engage their patients.

Who Will Benefit?

CEOs, medical directors, health plan executives, hospital executives, clinical and quality improvement executives, physician executives, and business development and strategic planning directors.

Submit Your Questions:

You are invited to submit your questions in advance of the program to ensure that your questions are answered. Please e-mail your questions to We will attempt to answer your questions during the conference. However, time constraints limit the number of questions that can be answered during the live Q&A so be sure to get your questions in early.

Team-Wide Training at Its Best (and most cost- and time-efficient).

Gather your team around the table on August 22nd for one low single-participant price. You can "attend" this program right in your office and enjoy significant savings no travel time or hassle; no hotel expenses. Its so convenient! Invite your staff members to participate.


Your registration fee covers one webinar login and one telephone line from your site. Include as many individuals from your organization as you wish - there is no additional charge. Gather in a conference room and use a speakerphone.

Program Materials:

Program materials, the call access number and links for the presentation files will be provided before the program date via e-mail.

Can't make it on August 22nd?

Order the audio CD and written materials, Training DVD or choose the On-Demand Option!

P.S. Please forward this news announcement to your colleagues who might find it useful.
Cancellation Policy: To receive a refund, notice is required at least seven business days prior to the webinar. With proper notice, fees are refunded minus a $40 service fee. No refunds are given for cancellations received with less than seven days notice. The Healthcare Intelligence Network reserves the right to cancel or reschedule an audio conference due to unforeseen circumstances.