Healthcare Marketers Divulge How
Novel Marketing and Product Development Tactics
Grab the Attention of Gen X and Gen Y

NOT ur parents' healthcare anymore:
The 411 on selling health via new media

Podcasts. Blogs. Cell phones. Texting. Instant Messaging.
Social networking. Tagging. Web 2.0. UGC (user-generated content). Not
only must healthcare and other industries be wired for new technologies,
they must also speak the shorthand defining each new medium.

Beyond the IT challenge, 20- and 30-somethings appear to turn a deaf
ear to traditional healthcare and health insurance products. In NOT ur
parents' healthcare anymore: The 411 on selling health via new
media
, discover how early adopters, Wellpoint and the Mayo Clinic,
are using unconventional and sometimes unintentional marketing
strategies that are paying off in profitable new products that appeal
to a generation that may be less invincible and more mature than
most marketers believe.

Order your copy today:
http://store.hin.com/product.asp?itemid=3722
Be sure to mention customer code: NYP0318H

Get out-of-the-box strategies for approaching new media and
segments from these cutting-edge healthcare marketers:

NOT ur parents' healthcare anymore: The 411 on selling health via new media

Lee Aase, manager of national media
and new media at the Mayo Clinic,
talks about Mayo Clinic's venture
into new media channels;

Scott Schroeder, president and CEO of
Cohorts Inc., defines the generations and
the behavior differences that can influence
marketing results.

Aric Hooverson, account director, Grey
Worldwide San Francisco and Shelley
Patchin
, director of advertising, Wellpoint, describe the research,
development and marketing of Tonik, the Wellpoint's health plan whose
urban language and edgy graphics are tailored to the lifestyles
and attitudes of "young invincibles" (young adults ages 19 to 29).

This 35-page special report chronicles:

To view the full table of contents, please visit:
http://store.hin.com/product.asp?itemid=3722

Please reference this customer code when ordering: NYP0318H


Five Easy Ways To Order:
"NOT ur parents' healthcare anymore:
The 411 on selling health via new media"

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IMPORTANT: Please reference the following customer code when ordering:
NYP0318H



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NOT ur parents' healthcare anymore:
The 411 on selling health via new media


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