Dear Healthcare Executive,

Last week you were invited to join us at our industry leading 90-minute audio conference.

I am now pleased to send for your review the Conference Agenda, which profiles this comprehensive program: "Non-Urgent Emergency Room Usage: Proven Ways to Redirect Care to Appropriate Settings" Wednesday, October 18, 2006 1:30-3:00 p.m. ET
http://www.hin.com/cgi-local/link/news/pl.cgi?nonlch

Be sure to mention the following customer code when registering: NONLCH

Agenda

Roberta Burgess, clinical case manager, Community Care Plan of Eastern Carolina, will address how her organization avoids non-urgent ER use by:

Jerry Kiplinger, vice president and executive director of the Georgia Enhanced Care Program for APS Healthcare will share how his organization targets unnecessary and inappropriate use of the ER, with details on how to:

  • Analyze your population and what this means for ER usage;
  • Use referral relationships to reduce inappropriate ER visits;
  • Develop an ER case management program;
  • Use 24-hour nurse lines to triage care properly; and
  • Work with healthcare facilities to identify and re-direct "high-flyers."

About Our Panelists

Roberta Burgess is a nurse case manager for the Community Care Plan of Eastern Carolina (CCPEC). CCPEC is a part of the Carolina Access Medicaid Program called Community Care of North Carolina (CCNC) in the eastern part of the state.

Prior to this position, Burgess worked as a nurse case manager in Pitt County, N.C., with HealthAssist, a medical access program for the uninsured. HealthAssist and CCPEC were developed to assist in accessing healthcare in the most appropriate and cost-effective way. Carolina Access Medicaid reinforces standardized care of patients with diabetes, hypertension, congestive heart failure, asthma and frequent emergency room visits. The overall goal is redirecting these populations back to their primary care providers in the community, using case management services for support.

Burgess holds a Bachelor of Science in Nursing and a Bachelor of Science in Child Development and Family Relations with a minor in Social Work from East Carolina University in Greenville, N.C.

Gerald Kiplinger is the vice president and executive director of the Georgia Enhanced Care Program for APS Healthcare. He previously served as executive director for the Wyoming Medicaid Program for APS Healthcare.

Prior to APS Healthcare, Kiplinger worked as a director for a disease management company and was assigned to a healthcare system to implement disease management programs. While there he implemented standing orders, policies and protocols used to standardize the care of patients with diabetes mellitus and cardiovascular disease. Kiplinger was also the director for minority health initiatives and community outreach program.

He holds a Bachelor of Science in Business from the University of Southern Colorado and a Master's in Business Administration from Troy State University in Alabama.

Hosted by the Healthcare Intelligence Network, a leader in fast-read actionable advice on the business of healthcare, this audio conference gives you the opportunity to add immediate impact to your organization's programs aimed at reducing inappropriate ER vists in a manner that is:

  • FAST - No wasted time here. Get right to the heart of the matter in a 1 1/2-hour block designed to easily fit into your busy schedule.
  • CONVENIENT - No airlines. No travel. No time out of the office. Listen from the comfort and convenience of your desk.
  • EASY - A telephone is all the equipment you need. Just dial in, give our operator your name, and youíre in. Thatís it. Follow along with the audio conference handouts provided in advance.
  • ACTIONABLE - Our audio conferences provide tactics you can start using right when you hang up then phone.
  • IDEAL FOR MULTIPLE LISTENERS - Use a speakerphone and as many people as you want can listen in -- at no extra cost to you. Many professionals use these sessions as a cost-efficient, time-efficient means of training supervisors, managers, and staff and reinforcing key issues in a fresh new manner that they will remember and act on.
  • AFFORDABLE - Priced at $247, it is a fraction of the cost of travel and attendance fees for other high-priced conferences or seminars.

"Non-Urgent Emergency Room Usage: Proven Ways to Redirect Care to Appropriate Settings"
** Live, 90-Minute Audio Conference **
** Wednesday, October 18, 2006 - 1:30-3:00 PM ET **

Register now for this event by clicking the following link:
http://www.hin.com/cgi-local/link/news/pl.cgi?nonlch or contact the Healthcare Intelligence Network at 888-446-3530.

Please reference the following customer code when registering: NONLCH.

We hope you'll join us.

Sincerely,

Melanie Matthews
Executive Vice President
The Healthcare Intelligence Network

IMPORTANT: Please reference the following customer code when registering: NONLCH.