Healthcare for the New Generations: Understanding and Engaging
Generation "Xers" and "Yers" Through Tailored Products and Channels,
a March 28, 2007 audio conference
Sign up today and save $50!
Dear Healthcare Executive,
Join the Healthcare Intelligence Network for this
live 90-minute audio conference
Wednesday, March 28, 2007 at 1:30 p.m. Eastern Time.
Discover how the media preferences of GenX and GenY are impacting healthcare marketing, products and services during a March 28, 2007 audio conference, Healthcare for the New Generations: Understanding and Engaging Generation "Xers" and "Yers" Through Tailored Products and Channels
Please reference this code when registering: HNG0301H
As Generation Xers and Yers move into the realm of healthcare consumers, healthcare organizations will need to tailor not only their message, but also their services to meet the needs of these generations. During this 90-minute audio conference, we will examine how healthcare organizations are beginning to use new media channels to develop products and services to attract this generation and how to create a healthcare marketing message that resonates with them.
Lee Aase, manager of national media and new media at the Mayo Clinic, will present a case study on how the Mayo Clinic is taking advantage of new media channels as a creative communication opportunity; Scott Schroeder, president and CEO of Cohorts Inc., will describe characteristic distinctions between these generations and how these differences can influence marketing channels; and Aric Hooverson, account director, Grey Worldwide San Francisco and Shelley Patchin, director of advertising, Wellpoint,will describe the research, development and marketing of Tonic, Wellpoint's health plan that is tailored to the lifestyle and attitudes of "young invincibles" (young adults ages 19 to 29).
The program is scheduled for:
Wednesday, March 28, 2007 at 1:30 p.m. Eastern time.
SIGN UP TODAY AND SAVE $50!
Who Will Benefit From This Audio Conference?
CEOs, marketing directors, sales executives, health plan executives, new product development executives and business development and strategic planning directors.
How the Audio Conference Works:
"Attend" this program right in your office and enjoy significant savings -- no travel time or hassle; no hotel expenses. It's so convenient! Invite your staff members to participate. Your registration fee covers ONE telephone hookup from your site. Include as many individuals from your organization as you wish -- there is no additional charge. You might even want to invite some colleagues from your local area to join you and share the cost. Gather in a conference room and use a speakerphone.
The conference lasts 90 minutes. This includes 30 minutes for the question and answer period. No special equipment is needed. You will receive instructions via email one week prior to the conference on how to dial and how to download the conference materials, so be sure to include your email address!