Next-Generation Insurance Benefit Design and Marketing

The health reform law and subsequent uncertainty over how the reforms will be implemented has pushed insurers and employers to comply with the law while seeking out market-based strategies to control medical and administrative costs. And with or without reform, enrollees are expected to take a greater role in selecting and purchasing health insurance, leading insurers to adopt retail-focused marketing and branding strategies that target the end user.

Next-Generation Insurance Benefit Design and Marketing

Next-Generation Insurance Benefit Design and Marketing takes a look at how insurers already are working to refine their benefit design and marketing strategies by creating narrower provider networks, offering more high-deductible account-based options, launching private insurance exchanges, engaging customers in adopting healthy lifestyles and recasting themselves as consumer-friendly entities focused on helping members improve the quality of their lives.

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With separate sections devoted to insurers' efforts in plan design and rebranding, Next-Generation Insurance Benefit Design and Marketing paints a complete picture of the new environment insurers must compete in. Order today!

Table of Contents

  • Employers and Plan Designs
    • 2012 Plan Designs: More CDH, Tight Networks, Trimmed Retiree Benefits
    • OPM Tells FEHBP Plans to Push Wellness for 2012, Credits Reform for New Enrollees
    • Reform Compliance, Wellness Top 2012 Benefit Designs Strategies
    • Insurers Respond to Reform With New Products for Individuals, Small Employers
    • Reform Law May Give Employers a Reason to Retire Existing Benefit Strategies
    • Big Employers Are Shifting Costs Now to Avoid Cadillac Tax In 2018
    • Enrollment in CDH Has Surpassed HMOs; Reform Might Boost Enrollment Further
    • WellPoint Joins With Two Other Blues Operators to Forge Into Private Exchanges
    • Firms Target Uninsured, Underinsured With Value-Based Models, Coverage Alternatives
    • More Employers Using Incentives to Encourage Healthy Behavior
    • Health Insurers, Employers Are Beginning to Embrace Defined-Contribution Model
    • Private Exchanges Will Complement, Not Compete With, Public Ones
    • Cost Predictability Sparks Interest in Defined-Contribution Plans
    • To Keep Costs in Check, Insurers Tout Old, New, Borrowed And 'Blue' Innovations

  • Rebranding Efforts and Retail
    • For Health Plan PR Staff, External, Internal Forces Make It Tough to Tell Their Side
    • Reports: Plans Are Ill-Prepared to Play in New Retail-Based Market
    • Shift to Retail Market Drives Insurers to Rebrand, Personalize Outreach to Members
    • More Insurers Are Thinking Inside the Box; BSC Opens Californias First Retail Store
    • With New Logo and Rebranding, Aetna Aims to Engage Customers More in Health Care
    • To Find New Revenue Streams, Insurers Are Branching Out Into Nontraditional Areas

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