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June Book of the Month

The Next Generation of Health Coaching:
Multi-Platform Models for
Sustained Behavior Change


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10% Discount on The Next Generation of Health Coaching There's good news for health coaching: two out of three consumers are willing to participate in health and wellness programs to improve their health a trend that translates into reduced healthcare costs for payors and employers. But to connect with consumers where they're at both in their lives and in the healthcare continuum health coaches of the very near future will need to deliver whole-person behavior change strategies in a multi-platform world.

In The Next Generation of Health Coaching: Multi-Platform Models for Sustained Behavior Change, three health coaching veterans set the stage for Health Coaching 3.0 and describe the skills, technology and training that will be required to equip health coaches for this eventuality. To optimize program success and ROI, health coaching will need to be powered by multi-channel outreach land lines, Web, email, cell phones and even PDAs and reinforced by tightly interwoven communication and incentive programs.

10% Discount

As health coaching moves away from working in condition-specific silos toward a more holistic approach The Next Generation of Health Coaching: Multi-Platform Models for Sustained Behavior Change suggests program development strategies, behavior change theory and technologies to support this transition. This report also guides organizations in search of long-term sustainable approaches to health management that address the entire population.

In addition, Jennifer Hidding, former director of interactive health management of consumer solutions at OptumHealth and Roger Reed, chief consumer engagement architect with Gordian Health Solutions Inc. provide details on:

  • Developing a wellness culture to drive health improvement initiatives;
  • Integrating rewards and incentives to drive participation and engagement in health coaching and the dramatic recent shift in preferred incentives;
  • Overcoming barriers to program entry;
  • Building the philosophical and technological platforms to support Health Coaching 3.0;
  • Evaluating promising new health coaching theories and success measurements;
  • Training health coaches on the new approaches and modalities essential to Health Coaching 3.0;
  • Measuring the effect of consumer engagement and health choices on the future of health coaching;
  • Planning today for the coaching call centers of the future;
  • and much more.


Order online by June 30, 2009 and receive a 10% discount!


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