For the average health plan participating in the commercial individual market,
this business represents a growing percentage of its total medical
enrollment recent data show that 25.5 million Americans are enrolled in
individual plans.

Health Plan Strategies for the Individual Market contains valuable
insight on the benefit design innovations, marketing tactics and legal
challenges being faced by leading health plans in the individual (non-group)
commercial health plan market.

Value Based Benefit Design

This report features recent enrollment data on individual/non-group
plans, exclusive insight from executives at Blue Cross and Blue
Shield plans, Aetna, CIGNA and others on balancing premiums
against rising medical costs, and detailed analysis of coverage
rescission issues.

Boost your own market share and bottom line by staying on top
of the products and activities of industry leaders. Order Health Plan Strategies
for the Individual Market
today by contacting HIN at 888-446-3530 or by visiting:
http://store.hin.com/product.asp?itemid=3992

Please reference the following customer code when ordering:
HPI0409H

Partial Table of Contents

Marketing and Growth Strategies

Financial Impact and Profitability

Rate-Setting and Product Design Innovations

Coverage Recission Issues

For a full table of contents or to order, please visit:
http://store.hin.com/product.asp?itemid=3992

Be sure to mention customer code: HPI0409H

Please feel free to contact our customer service department at 888-446-3530
with any questions you may have.

Warm Regards,

Melanie Matthews
Executive Vice President
The Healthcare Intelligence Network
1913 Atlantic Avenue
Suite 201
Manasquan, NJ 08736
888-446-3530
http://www.hin.com


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