Discover how the media preferences of GenX and GenY are impacting healthcare marketing,
products and services during a March 28, 2007 audio conference, Healthcare for the New Generations: Understanding and Engaging Generation
"Xers" and "Yers" Through Tailored Products and Channels
Please reference this code when registering: HNGAISH
As Generation Xers and Yers move into the realm of healthcare consumers, healthcare organizations will need to tailor not
only their message, but also their services to meet the needs of these generations. During this 90-minute audio conference,
we will examine how healthcare organizations are beginning to use new media channels to develop products and services to
attract this generation and how to create a healthcare marketing message that resonates with them.
Lee Aase, manager of national media and new media at the Mayo Clinic, will present a case study on how the Mayo
Clinic is taking advantage of new media channels as a creative communication opportunity; Scott Schroeder, president
and CEO of Cohorts Inc., will describe characteristic distinctions between these generations and how these differences can
influence marketing channels; and Aric Hooverson, account director, Grey Worldwide San Francisco and Shelley
Patchin, director of advertising, Wellpoint,will describe the research, development and marketing of Tonik, Wellpoint's
health plan that is tailored to the lifestyle and attitudes of "young invincibles" (young adults ages 19 to 29).
The program is scheduled for:
Wednesday, March 28, 2007 at 1:30 p.m. Eastern time.
SIGN UP TODAY AND SAVE $50!
Who Will Benefit From This Audio Conference?
CEOs, marketing directors, sales executives, health plan executives, new product development executives and business
development and strategic planning directors.
How the Audio Conference Works:
"Attend" this program right in your office and enjoy significant savings -- no travel time or hassle; no
hotel expenses. It's so convenient! Invite your staff members to participate. Your registration fee covers ONE telephone
hookup from your site. Include as many individuals from your organization as you wish -- there is no additional charge. You
might even want to invite some colleagues from your local area to join you and share the cost. Gather in a conference room
and use a speakerphone.
The conference lasts 90 minutes. This includes 30 minutes for the question and answer period. No special equipment is
needed. You will receive instructions via email one week prior to the conference on how to dial and how to download the
conference materials, so be sure to include your email address!
Five Easy Ways To Register For:
Healthcare for the New Generations:
Understanding and Engaging Generation "Xers" and "Yers"
Through Tailored Products and Channels