Case Studies:

WellPoint's Cutting-Edge Tonik Plan for 19-29 year-olds
How the Mayo Clinic Is Using New Media Channels

CD-ROM and On-Demand Re-Broadcast Now Available


In case you missed "Healthcare for the New Generations: Understanding and Engaging Generation "Xers" and "Yers" Through Tailored Products and Channels," a March 28, 2007 audio conference, you still have a chance to hear this highly-rated program.


Here's what participants said about the live program:

The conference was "well-rounded" and "gave a fresh perspective to healthcare advertising," said Elizabeth Marsdale, account executive, DMW Worldwide

I learned "how to effectively communicate with and the "language" that will reach X and Y," said Michele Bordelon, a consultant with The Strategy Group


Healthcare for the New Generations: Understanding and Engaging Generation "Xers" and "Yers" Through Tailored Products and Channels, a 90-minute audio conference, is now available on the HIN web site for an on-demand re-broadcast or as a CD-ROM.

Hear from these featured experts:

Lee Aase, manager of national media and new media at the Mayo Clinic, will present a case study on how the Mayo Clinic is taking advantage of new media channels as a creative communication opportunity, and Scott Schroeder, president and CEO of Cohorts Inc., will describe characteristic distinctions between these generations and how these differences can influence marketing channels. Aric Hooverson, account director, Grey Worldwide San Francisco and Shelley Patchin, director of advertising, Wellpoint, will describe the research, development and marketing of Tonik, Wellpoint's health plan that is tailored to the lifestyle and attitudes of "young invincibles" (young adults ages 19 to 29).

Register to listen today at:
http://store.hin.com/product.asp?itemid=3640

Please reference this code when ordering: HNG0419H


You will get details on how to:

  • Leverage new media channels to market and engage the younger generation;
  • Design content and applications for mobile phones;
  • Determine which media is the best marketing channel by generation;
  • Use language and imagery that resonates with these segments; and
  • Create a healthcare marketing strategy that addresses the needs of the new generation.

You'll also get to listen to the question and answer session to get the answers to what healthcare organizations are grappling with right now!

You can "attend" this program right in your office and enjoy significant savings no travel time or hassle; no hotel expenses. Its so convenient! Invite your staff members to listen to this conference. We'll provide you with a link and a username and password. You can log in and listen to the program right from your computer -- any time of the day or night, whenever convenient for you and your colleagues and benefit from the archived recording of the conference, including the Q&A period.

To register for the on-demand re-broadcast of Healthcare for the New Generations:
Understanding and Engaging Generation "Xers" and "Yers" Through Tailored Products and Channels or purchase the CD-ROM, please visit:
http://store.hin.com/product.asp?itemid=3640

I hope you find it useful.

Cordially,

Melanie Matthews
Executive Vice President
The Healthcare Intelligence Network

P.S. Your customer code is HNG0419H


Five Easy Ways To Order: "Healthcare for the New Generations:
Understanding and Engaging Generation "Xers" and "Yers"
Through Tailored Products and Channels"
  • Register online: http://store.hin.com/product.asp?itemid=3640
  • Fill out the order form below and e-mail to: info@hin.com
  • Contact the Healthcare Intelligence Network at: (888) 446-3530
  • Fax form to: (732) 292-3073
  • Mail registration to: Healthcare Intelligence Network, PO Box 1442, Wall, NJ 07719-1442

Please reference this customer code when registering: HNG0419H



Order Form
Healthcare for the New Generations:
Understanding and Engaging Generation "Xers" and "Yers"
Through Tailored Products and Channels


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[ ] Yes, I need to understand how the media preferences of GenX and GenY will impact how healthcare products and services are developed and marketed. Please register me for the On-Demand Re-Broadcast of "Healthcare for the New Generations: Understanding and Engaging Generation "Xers" and "Yers" Through Tailored Products and Channels," today for $267.

Send my copy as:

[ ] CD-ROM, $277
[ ] On-Demand Re-broadcast via the web, $267

[ ] Check Enclosed

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[ ] MasterCard
[ ] VISA

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Please reference the following product code when ordering: HNG0419H

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P.S. Please forward this news announcement to your
friends and colleagues who might find it useful.