WellPoint's Cutting-Edge Tonik Plan for 19-29 year-olds
CD-ROM and On-Demand Re-Broadcast Now Available
In case you missed "Healthcare for the New Generations: Understanding and Engaging Generation "Xers" and "Yers" Through Tailored Products and Channels," a March 28, 2007 audio conference, you still have a chance to hear this highly-rated program.
Here's what participants said about the live program:
The conference was "well-rounded" and "gave a fresh perspective to healthcare advertising," said Elizabeth Marsdale, account executive, DMW Worldwide
I learned "how to effectively communicate with and the "language" that will reach X and Y," said Michele Bordelon, a consultant with The Strategy Group
Healthcare for the New Generations: Understanding and Engaging Generation "Xers" and "Yers" Through Tailored Products and Channels, a 90-minute audio conference, is now available on the HIN web site for an on-demand re-broadcast or as a CD-ROM.
Hear from these featured experts:
Lee Aase, manager of national media and new media at the Mayo Clinic, will present a case study on how the Mayo Clinic is taking advantage of new media channels as a creative communication opportunity, and Scott Schroeder, president and CEO of Cohorts Inc., will describe characteristic distinctions between these generations and how these differences can influence marketing channels. Aric Hooverson, account director, Grey Worldwide San Francisco and Shelley Patchin, director of advertising, Wellpoint, will describe the research, development and marketing of Tonik, Wellpoint's health plan that is tailored to the lifestyle and attitudes of "young invincibles" (young adults ages 19 to 29).
Register to listen today at:
Please reference this code when ordering: HNG0419H
You will get details on how to:
You'll also get to listen to the question and answer session to get the answers to what healthcare organizations are grappling with right now!
You can "attend" this program right in your office and enjoy significant savings – no travel time or hassle; no hotel expenses. It’s so convenient! Invite your staff members to listen to this conference. We'll provide you with a link and a username and password. You can log in and listen to the program right from your computer -- any time of the day or night, whenever convenient for you and your colleagues — and benefit from the archived recording of the conference, including the Q&A period.
To register for the on-demand re-broadcast of Healthcare for the New Generations:
I hope you find it useful.
P.S. Your customer code is HNG0419H
Understanding and Engaging Generation "Xers" and "Yers"
Through Tailored Products and Channels"
Please reference this customer code when registering: HNG0419H