Healthcare for the New Generations: Understanding and Engaging Generation "Xers" and "Yers" Through Tailored Products and Channels
Discover how the media preferences of GenX and GenY are impacting healthcare marketing, products and services during this March 28, 2007 audio conference, Healthcare for the New Generations: Understanding and Engaging Generation "Xers" and "Yers" Through Tailored Products and Channels.
Please reference this code when registering: HNG0320H
As Generation Xers and Yers move into the realm of healthcare consumers, healthcare organizations will need to tailor not only their message, but also their services to meet the needs of these generations. During this 90-minute audio conference, we will examine how healthcare organizations are beginning to use new media channels to develop products and services to attract this generation and how to create a healthcare marketing message that resonates with them.
Lee Aase, manager of national media and new media at the Mayo Clinic, will present a case study on how the Mayo Clinic is taking advantage of new media channels as a creative communication opportunity; Scott Schroeder, president and CEO of Cohorts Inc., will describe characteristic distinctions between these generations and how these differences can influence marketing channels; and Aric Hooverson, account director, Grey Worldwide San Francisco and Shelley Patchin, director of advertising, Wellpoint, will describe the research, development and marketing of Tonik, Wellpoint's health plan that is tailored to the lifestyle and attitudes of "young invincibles" (young adults ages 19 to 29).
The program is scheduled for:
SIGN UP TODAY AND SAVE $50!
Who Will Benefit From This Audio Conference?
CEOs, marketing directors, sales executives, health plan executives, new product development executives and business
development and strategic planning directors.
How the Audio Conference Works:
"Attend" this program right in your office and enjoy significant savings -- no travel time or hassle; no hotel expenses. It's so convenient! Invite your staff members to participate. Your registration fee covers ONE telephone hookup from your site. Include as many individuals from your organization as you wish -- there is no additional charge. You might even want to invite some colleagues from your local area to join you and share the cost. Gather in a conference room and use a speakerphone.
The conference lasts 90 minutes. This includes 30 minutes for the question and answer period. No special equipment is
needed. You will receive instructions via email one week prior to the conference on how to dial and how to download the
conference materials, so be sure to include your email address!
Healthcare for the New Generations:
Understanding and Engaging Generation "Xers" and "Yers"
Through Tailored Products and Channels
Please reference this customer code when registering: HNG0320H
4 cost-effective registration options:
[ ] Other non-US countries based on phone charges.
[ ] Please sign me up for the Healthcare Business Weekly Update, a complimentary newsletter covering the top healthcare business news and issues. Please provide your business email address:________________________________ or sign up online at: http://www.hin.com/freenews2.html
View this week's edition at: http://www.hin.com/hinwkly.html
P.S. Please forward this news announcement to your colleagues who might find it useful.
Cancellation Policy: To receive a refund, notice is required at least seven business days prior to the audio conference. With proper notice, fees are refunded minus a $40 service fee. No refunds are given for cancellations received with less than seven days notice. The Healthcare Intelligence Network reserves the right to cancel or reschedule an audio conference due to unforeseen circumstances.