Just a reminder that there are only a few days left to register for:

Healthcare for the New Generations: Understanding and Engaging Generation "Xers" and "Yers" Through Tailored Products and Channels
Date/Time: Wednesday, March 28, 2007 1:30-3:00 p.m. ET

Discover how the media preferences of GenX and GenY are impacting healthcare marketing, products and services during this March 28, 2007 audio conference, Healthcare for the New Generations: Understanding and Engaging Generation "Xers" and "Yers" Through Tailored Products and Channels.

Please reference this code when registering: HNG0320H

As Generation Xers and Yers move into the realm of healthcare consumers, healthcare organizations will need to tailor not only their message, but also their services to meet the needs of these generations. During this 90-minute audio conference, we will examine how healthcare organizations are beginning to use new media channels to develop products and services to attract this generation and how to create a healthcare marketing message that resonates with them.

Lee Aase, manager of national media and new media at the Mayo Clinic, will present a case study on how the Mayo Clinic is taking advantage of new media channels as a creative communication opportunity; Scott Schroeder, president and CEO of Cohorts Inc., will describe characteristic distinctions between these generations and how these differences can influence marketing channels; and Aric Hooverson, account director, Grey Worldwide San Francisco and Shelley Patchin, director of advertising, Wellpoint, will describe the research, development and marketing of Tonik, Wellpoint's health plan that is tailored to the lifestyle and attitudes of "young invincibles" (young adults ages 19 to 29).

The program is scheduled for:
Wednesday, March 28, 2007 at 1:30 p.m. Eastern time.


Who Will Benefit From This Audio Conference?

CEOs, marketing directors, sales executives, health plan executives, new product development executives and business development and strategic planning directors.

How the Audio Conference Works:

"Attend" this program right in your office and enjoy significant savings -- no travel time or hassle; no hotel expenses. It's so convenient! Invite your staff members to participate. Your registration fee covers ONE telephone hookup from your site. Include as many individuals from your organization as you wish -- there is no additional charge. You might even want to invite some colleagues from your local area to join you and share the cost. Gather in a conference room and use a speakerphone.

The conference lasts 90 minutes. This includes 30 minutes for the question and answer period. No special equipment is needed. You will receive instructions via email one week prior to the conference on how to dial and how to download the conference materials, so be sure to include your email address!

Five Easy Ways To Register For:
Healthcare for the New Generations:
Understanding and Engaging Generation "Xers" and "Yers"
Through Tailored Products and Channels

  1. Register at: http://store.hin.com/product.asp?itemid=3640
  2. Fill out the registration form below and e-mail to: info@hin.com
  3. Contact the Healthcare Intelligence Network at: (888) 446-3530
  4. Fax registration form to: (732) 292-3073
  5. Mail registration to: Healthcare Intelligence Network, PO Box 1442,
    Wall, NJ 07719-1442

Please reference this customer code when registering: HNG0320H

Registration Form
Healthcare for the New Generations:
Understanding and Engaging Generation "Xers" and "Yers"
Through Tailored Products and Channels

Type of Organization:
Zip Code:

[ ] Yes! I need to understand how the media preferences of GenX and GenY will impact how healthcare products and services are developed and marketed. Please register me for "Healthcare for the New Generations: Understanding and Engaging Generation "Xers" and "Yers" Through Tailored Products and Channels," today for $267.

PRICING: Register Today and Receive the Early Bird Discount

4 cost-effective registration options:

  1. [ ] $317 for the live audio conference, audio conference on CD-ROM, PLUS a printed transcript of the conference proceedings (CD-ROM and transcript is shipped approximately three weeks after the program.) ($367 after 3/23/07)

  2. [ ] $277 for the recorded audio conference and presentation materials on CD-ROM includes printed transcript, if you cannot participate in the live program. (Shipped approximately three weeks after the program.)

  3. [ ] $267 for the On-Demand service, which provides you the opportunity to listen in at your leisure via your computer and a Web browser (includes the agenda and presentation materials — available 3/30/07.)

  4. [ ] $267 per dial-in telephone line per site to participate in the live program and receive the presentation materials. No limit to the number of participants per site. ($317 after 3/23/07)

[ ] Other non-US countries based on phone charges.

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Please reference the following customer code when registering: HNG0320H

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P.S. Please forward this news announcement to your colleagues who might find it useful.
Cancellation Policy: To receive a refund, notice is required at least seven business days prior to the audio conference. With proper notice, fees are refunded minus a $40 service fee. No refunds are given for cancellations received with less than seven days notice. The Healthcare Intelligence Network reserves the right to cancel or reschedule an audio conference due to unforeseen circumstances.