Dear Healthcare Intelligence Network Client,

Prepping for a webinar on leveraging Web 2.0 technologies in healthcare opened us up to the communications potential of YouTube and inspired us to make our own contribution to that site. Here for your consideration is HIN's first video, Web 2.0 and Healthcare, narrated by Melanie Matthews, HIN's executive vice president and COO. DreamWorks we're not, but the experience has driven home the educational and marketing possibilities these tools hold for healthcare organizations. As Melanie states so convincingly in the video: "Since your members and patients are actively using these tools, you should be, too." Audio interviews with the Web 2.0 early innovators who inspired our effort can be heard on HealthSounds.

In a related story this week, we report on the worldwide launch of Cisco's HealthPresence technology, which creates a virtual face-to-face experience for patients and providers. This could have implications for many client and member encounters, including health and wellness coaching. Which technologies are enhancing your health coaching efforts, and what effect does coaching have on your population's outcomes and healthcare expenses? Take our e-survey on health and wellness coaching and receive a complimentary e-summary of the results.

Your colleague in the business of healthcare,
Patricia Donovan
Editor, Healthcare Business Weekly Update

Please pass this along to any of your colleagues or, better yet, have them sign up to receive their own copy at http://www.hin.com/freenews2.html where you can also learn about our other news services.


Healthcare Business Weekly Update
Volume IX, No. 47
February 4, 2008

Sponsored by: Emerging Trends & Opportunities for Healthcare Organizations to Leverage Web 2.0

A growing number of healthcare organizations are using new media techniques or Web 2.0 technologies such as blogs, podcasts, social networking and videos to advertise their services and provide healthcare consumers with access to more interactive health education. During this 90-minute webinar on February 13, 2008, an expert panel of speakers will provide in-depth case studies on their organizations' Web 2.0 strategies.

For more information, please visit http://store.hin.com/product.asp?itemid=3762


Table of Contents
  1. Changing the Culture of Blame Surrounding Medication Safety
  2. Medication Reconciliation Strategies to Reduce Hospital Adverse Drug Events
  3. Telehealth “HealthPresence” Pilot Creates Virtual Face-to-Face Experience for Patients, Providers
  4. Telemedicine Law & Practice
  5. Featured White Paper: Employer-Sponsored Weight Management Programs ­ The Business Case
  6. ACTION Campaign Enlists 500 Agencies Nationwide to Combat Substance Abuse
  7. Profitable Partnerships in Disease Management: Community Collaborations that Enhance Care Access and Outcomes
  8. Nursing Home Residents Lack Cancer Care Services
  9. Managing Transitions to Care for Medicare Patients to Avoid Costly Inpatient Admissions
  10. CDC Study Estimates 7,000 Pediatric ED Visits Linked to Cough and Cold Medication
  11. Pediatric Emergency Medicine Practice
  12. What's New at HIN: The Latest Special Reports, White Papers and Podcasts


1. Changing the Culture of Blame Surrounding Medication Safety

Leanne Huminski, chief nursing officer of McLeod Regional Medical Center, describes the cultural shift that had to occur before McLeod’s medication reconciliation program could be successful.

It’s important to realize that medication safety is a journey, not a destination. While we still have work to do, we have improved the process.

To read this story in its entirety, go to:
http://www.hin.com/sw/Hindustry_MC2408.html



2. Medication Reconciliation Strategies to Reduce Hospital Adverse Drug Events

In this special report, Donna Isgett, McLeod vice president for clinical effectiveness, describes the hospital's emphasis on quality and perfect care processes, and Leanne Huminski, chief nursing officer, provides the inside details on McLeod's medication management program, which has a goal of eliminating adverse drug events.

For more information, please visit:
http://store.hin.com/product.asp?itemid=3765



3. Telehealth “HealthPresence” Pilot Creates Virtual Face-to-Face Experience for Patients, Providers

HealthPresence, the world’s first trial of an innovative patient care delivery concept using Cisco® TelePresence technology, combines state-of-the-art video, audio and call center technology with medical information over a highly secure network to create a virtual face-to-face experience for patients and caregivers who may be miles apart.

To read this story in its entirety, go to:
http://www.hin.com/sw/hospital_HSmanagement2408.html



4. Telemedicine Law & Practice

Compiled and edited by America's foremost authorities on telehealth and medical information technology law, Telemedicine Law & Practice is a comprehensive guide to safe, sure compliance with state and federal laws governing telemedicine.

For more information, please visit:
http://store.hin.com/product.asp?itemid=3443



Please Forward This Issue

If you haven’t already done so, please forward this issue to one or two of your business associates. Thanks so much.

To subscribe, please visit:
http://www.hin.com



5. Featured White Paper: Employer-Sponsored Weight Management Programs ­ The Business Case

This new white paper from Health Enhancement Systems details the significant benefits to organizations that invest in proven weight control strategies at work. The paper cites more than a dozen studies highlighting the return on investment in terms of health risks, costs, and worker productivity and offers employers solutions to the growing crisis.

Download this complimentary white paper at:
http://www.hin.com/library/registerkhp.html



6. ACTION Campaign Enlists 500 Agencies Nationwide to Combat Substance Abuse

In the four months since its October 2007 launch, the University of Wisconsin-Madison-based ACTION Campaign to combat substance abuse has already met its initial goal to enlist 500 agencies nationwide. Previous research by UW-Madison suggests that one small improvement in each of the 500 agencies is expected to make a difference in the lives of 55,000 people affected by substance abuse.

To read this story in its entirety, go to:
http://www.hin.com/sw/behavioral_health2408.html



7. Profitable Partnerships in Disease Management: Community Collaborations that Enhance Care Access and Outcomes

This 35-page special report features case studies from two healthcare organizations that successfully collaborate with community resources to create more robust DM offerings, particularly for their Medicaid and Medicare members and patients.

For more information, please visit:
http://store.hin.com/product.asp?itemid=3731



8. Nursing Home Residents Lack Cancer Care Services

Cancer services for nursing home residents are scarce, according to a study by the Virginia Commonwealth University Massey Cancer Center.

The study evaluated 1,907 nursing home patients on Medicaid that were diagnosed with cancer, according to data from the Michigan Tumor Registry and Medicaid.

To read this story in its entirety, go to:
http://www.hin.com/sw/long_term_care2408.html


There are other free email newsletters available from HIN!

Healthcare Daily Data Bytes put at your fingertips each day a "Data Byte" from the healthcare industry -- facts, figures, statistics and percentages on healthcare spending, costs, utilization and performance. You can also register for free access to Healthcare Daily Data Byte archives.

Health Management Career Center Update is a free bi-monthly email newsletter for healthcare management professionals seeking new career opportunities and healthcare organizations that are seeking to fill health management positions within their companies.

To sign up for our free email newsletters, please visit
http://www.hin.com/freenews2.html



9. Managing Transitions to Care for Medicare Patients to Avoid Costly Inpatient Admissions

This 90-minute audio conference on CD-ROM examines how to predict which Medicare patients are most likely to experience problems that can lead to higher costs of care when care transitioning and what strategies are most effective in managing these transitions.

For more information, please visit:
http://store.hin.com/product.asp?itemid=3542



10. CDC Study Estimates 7,000 Pediatric ED Visits Linked to Cough and Cold Medication

An estimated 7,000 children ages 11 and younger are treated in hospital emergency departments (EDs) each year because of cough and cold medications, according to a study by the Centers for Disease Control and Prevention (CDC). Approximately two-thirds of those incidents were due to unsupervised ingestion (i.e., children taking the medication without a parent's knowledge).

For more information, please visit:
http://www.hin.com/sw/healthLaw_regulation2408.html



11. Pediatric Emergency Medicine Practice

Pediatric Emergency Medicine Practice is the only resource that helps physicians integrate evidence-based decision-making into routine clinical practice. Each single-topic, peer-reviewed monthly issue is exhaustively researched to give the most definitive, up-to-date protocols and advice. The evidence-based recommendations, abundant clinical pathways, and risk management perspectives will improve your clinical skills—and your confidence—in the ED.

For more information, please visit:
http://store.hin.com/product.asp?itemid=3470



12. What's New at HIN: The Latest Special Reports, White Papers and Podcasts

The latest publications from the Healthcare Intelligence Network include a review of emerging trends in measuring health coaching performance and ROI, an award-winning hospital medication reconciliation program from McLeod Regional Health System and a complimentary white paper on trends in healthcare consumerism. In addition, recent audio interviews with industry thought leaders focus on working Web 2.0 to expand the market reach of health-related products and services and health plan and provider perspectives on the advanced medical home model.

For highlights from the latest white papers, reports and podcasts from the Healthcare Intelligence Network, please visit:
http://www.hin.com/sw/whatsnewathin020408.html


All contents of this message Copyright 2008