Dear Healthcare Intelligence Network Client,

By the time you read this, two HIN staff members will have completed the 40-mile Avon's Walk for Breast Cancer in New York. Millions of others worldwide will log thousands of miles during October's Breast Cancer Awareness Month events. However, you don't need to leave home to support your favorite cause. Our featured healthcare blog entry reports that new media entries like the ThinkPink.com social networking site offer virtual gathering places for the like-minded. We also heard in the news this week that old (traditional) media is taking some heat for creating a society more aware of the disease but less knowledgeable about it than we thought. It will be interesting to see whether Web 2.0 will correct health-related misconceptions and inaccuracies or contribute to them.

Meanwhile, pen and paper will be the media of choice --- at least initially --- when Broome County, New York's Community Alternative Systems Agency (CASA) launches a pilot program to build comprehensive records of care for its homebound clients. CASA may soon place physical notebooks in clients' homes to log the comings and goings of care providers --- a hardcopy guest book that managing director Michelle Berry hopes will improve continuity of care and serve as a prototype for a future online version. To hear Ms. Berry describe the program's goals, please visit: http://www.hin.com/podcasts/podcast.htm#49

We also welcome guests to the HIN blog --- please register your reactions to this week's stories at http://blog.hin.com.


Healthcare Business Weekly Update
Volume VIX, No. 32
October 8, 2007

Sponsored by: Healthcare Trends and Forecasts in 2008

During this 90-minute webinar on October 10, 2007, experts from key areas of healthcare will delve into the trends that are shaping today's healthcare industry. Participants will hear from Dr. Peter Kongstvedt, a partner in the health and managed care consulting services division of Accenture, on health plan trends, Nathan Kaufman, managing director for Kaufman Strategic Advisors, on hospital trends, Dr. Joel Diamond, partner, with Diamond, Fera & Associates and chief medical officer at dbMotion Inc., on trends impacting physician groups and Elizabeth Opland, director of product development and deployment at Gordian Health Solutions, on what 2008 holds for the wellness and health promotion sector.

For more information, please visit:
http://store.hin.com/product.asp?itemid=3734


Table of Contents
  1. BCBS Initiatives Recognized For Increasing Patient Safety And Efficiency
  2. Building Patient Care Continuity with Prepared Practice Teams
  3. Case Management That Meets the Client in Their Environment
  4. For Emergency Use Only: Curbing Unnecessary Emergency Room Use Through Education, Accountability and Physician Engagement
  5. Featured Healthcare Blog: Social Networking Thinks Pink Tips
  6. Workplace Depression Screening and Treatment Improves Productivity, Lowers Employer Costs
  7. Depression Disease Management: Healthcare's New Frontier
  8. Virginia Governor Encourages Long-term Care Planning
  9. Documentation and Reimbursement in Long-Term Care
  10. FDA to Stop Marketing Unapproved Hydrocodone Products
  11. Strategic Clinical Development Planning: Designing Programs for Winning Products
  12. Monthly e-Survey: Healthcare Trends in 2008


1. BCBS Initiatives Recognized For Increasing Patient Safety And Efficiency

Seven Blue Cross and Blue Shield company initiatives were honored as 2007 BlueWorks® winners, in the category of ‘Collaborating with Providers,’ the Blue Cross and Blue Shield Association (BCBSA) said. BlueWorks® is a partnership between BCBSA and the Harvard Medical School Department of Health Care Policy that recognizes the innovative ways Blue Cross and Blue Shield companies are working with doctors and hospitals to increase the efficiency and consistency of care delivery nationwide.

To read this story in its entirety, go to:
http://www.hin.com/sw/Hindustry_MC100807.html



2. Building Patient Care Continuity with Prepared Practice Teams

Already a leader in high quality healthcare, HealthPartners Medical Group wanted another model of care that would further improve outcomes. It sought to enhance the patient’s and provider’s experiences while advancing its organizational mission – becoming the best and most trusted group of healthcare providers in the nation.

During this 45-minute audio conference on CD-ROM, Beth Waterman, vice president of primary care and clinic operations, describes how practice teams are the key to building patient care continuity.

For more information, please visit:
http://store.hin.com/product.asp?itemid=3732



3. Case Management That Meets the Client in Their Environment

Roberta Burgess, clinical case manager for Community Care Plan of Eastern Carolina, finds case managers are a bridge to efficient and effective healthcare: “As a case manager, we have to meet the client where they are, in their own environment, in their home. There are case managers in the emergency departments (EDs) who do a great job of making sure clients have what they need. They know about the resources in the community. We have to be careful when [clients are] going to the ED. We can’t tell them not to go to the ED, but we have to make sure they have the knowledge to know the difference. We give them a resource list, and they can choose [another type of care] instead.

To read this story in its entirety, go to:
http://www.hin.com/sw/hospital_HSmanagement100807.html



4. For Emergency Use Only: Curbing Unnecessary Emergency Room Use Through Education, Accountability and Physician Engagement

Teaching timely access to outpatient care is just one tactic covered in this special report, which is based on an October 2006 audio conference sponsored by the Healthcare Intelligence Network (HIN). For Emergency Use Only: Curbing Unnecessary Emergency Room Use Through Education, Accountability and Physician Engagement provides a blueprint for health plans, hospitals and providers desiring to address and reduce unnecessary ED utilization in their populations.

For more information, please visit:
http://store.hin.com/product.asp?itemid=3566



TALK TO THE HIN COMMUNITY: Share your reaction to a story or a strategy that's working at your organization. Send an email to editor@hin.com or post a comment to the HIN blog at:
http://blog.hin.com/

5. Featured Healthcare Blog Post: Social Networking Thinks Pink

HIN Communications Editor Laura M. Greene writes: "Social networking is a big part of today’s online environment--­whether you’re a student, a business professional, or even a breast cancer survivor. As October 1 marks the beginning of Breast Cancer Awareness month, General Mills and Ellen DeGeneres have launched PinkTogether.com, an online community geared toward bringing together people who have been affected by the disease. Through its MySpace page, breast cancer patients, survivors, supporters and medical professionals alike ..."

To continue reading this blog post, please visit:
http://blog.hin.com/?p=150



6. Workplace Depression Screening and Treatment Improves Productivity, Lowers Employer Costs

Identifying and treating depression in the workplace can improve employee health and productivity significantly, according to a study by the National Institutes of Mental Health (NIMH). The study, published in the Journal of the American Medical Association, notes that enhanced and systematic efforts to combat workplace depression are likely to lead to lower costs overall for the employer.

To read this story in its entirety, go to:
http://www.hin.com/sw/behavioral_health100807.html



7. Depression Disease Management: Healthcare's New Frontier

This special report, "Depression Disease Management: Healthcare's New Frontier," based on a recent audio conference and two in-depth depression management case studies, reviews the broad array of depression disease management programs, examining program aspects such as differences in treatment length, pharmaceutical trials, staff roles and patient responsibility.

For more information, please visit:
http://store.hin.com/product.asp?itemid=3188



8. Virginia Governor Encourages Long-term Care Planning

Virginia Governor Timothy M. Kaine has announced a statewide, multimedia campaign intended to encourage state residents to plan now for their long-term care needs. The program, “Own Your Future,” will encompass about 200,000 Virginians between the ages of 50 and 52. Citizens in this age range will receive a letter and informational DVD from Governor Kaine to increase awareness of long-term care planning options.

To read this story in its entirety, go to:
http://www.hin.com/sw/long_term_care100807.html


There are other free email newsletters available from HIN!

Health Management Career Center Update is a free bi-monthly email newsletter for healthcare management professionals seeking new career opportunities and healthcare organizations that are seeking to fill health management positions within their companies.

Healthcare Buyer's Connection is a bi-monthly email newsletter for buyers and sellers of healthcare products and services. It highlights news on trends in healthcare purchasing and marketing and recommends reading for keeping up-to-date on e-commerce.

To sign up for our free email newsletters, please visit
http://www.hin.com/freenews2.html



9. Documentation and Reimbursement in Long-Term Care

Documentation and Reimbursement in Long-Term Care goes beyond the basic steps to meet minimum federal requirements. It offers experience-based models for gathering the information facilities need to provide individualized healthcare to all their residents.

For more information, please visit:
http://store.hin.com/product.asp?itemid=2938



10. FDA to Stop Marketing Unapproved Hydrocodone Products

The U.S. Food and Drug Administration (FDA) will take action against companies marketing unapproved prescription drug products containing hydrocodone. Hydrocodone is a widely used narcotic common for treating pain and suppressing coughs and is often abused, leading to serious illness, injury, or death, if improperly used.

For more information, please visit:
http://www.hin.com/sw/healthLaw_regulation100807.html



11. Strategic Clinical Development Planning: Designing Programs for Winning Products

Strategic Clinical Development Planning: Designing Programs for Winning Products is an essential guide for drugmakers looking to streamline the trials process for faster FDA approvals and major cost savings. You’ll find loads of expert advice plus case studies — actual experiences of manufacturers like you who brought products to market successfully once they learned the right way to plan and manage clinical trials.

For more information, please visit:
http://store.hin.com/product.asp?itemid=3050



12. Monthly e-Survey: Healthcare Trends in 2008

A number of factors are continuing to drive changes in the healthcare industry. Want to know how other healthcare organizations are preparing for what the healthcare industry will bring in 2008? Complete October's Healthcare Intelligence Network Survey of the Month on Healthcare Trends in 2008 and you’ll get a free executive summary of the compiled results.

To participate in this survey and receive its results, please visit:
http://www.surveymonkey.com/s.aspx?sm=ALY_2ftasANsOG0oXAOkhpMQ_3d_3d


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All contents of this message Copyright 2007