Dear Healthcare Intelligence Network Client,

Beginning tomorrow, physicians face a 10 percent cut in Medicare reimbursements. Legislation that would have averted the cuts was approved Tuesday in the House by an overwhelming bipartisan vote of 355 to 59, but suffered defeat in the Senate on Thursday. Opponents fear the cuts will lead physicians to refuse new Medicare patients. About a quarter of the 44 million Medicare beneficiaries are enrolled in private Medicare plans, which offer additional benefits. It remains to be seen whether the cuts will be voided by legislators later this summer, or will precipitate a nationwide "Medicare meltdown" as predicted by AMA President Nancy H. Nielsen, M.D. on the AMA Web site last week.

The Healthcare Business Weekly Update will continue to monitor the industry's response to this action.

Your colleague in the business of healthcare,
Patricia Donovan
Editor, Healthcare Business Weekly Update

Please pass this along to any of your colleagues or, better yet, have them sign up to receive their own copy at http://www.hin.com/freenews2.html where you can also learn about our other news services.


Healthcare Business Weekly Update
Volume X, No. 14
June 30, 2008

Sponsored by: New Developments and Enhancements in Health Risk Assessments

During New Developments and Enhancements in Health Risk Assessments, a 90-minute webinar on August 13, 2008, three industry experts will describe how HRAs are evolving and the impact these enhancements are having on both HRA data and results.

For more information, please visit:http://store.hin.com/product.asp?itemid=3823


Table of Contents
  1. MUSC Physicians: Care Providers as Podcast Providers
  2. The Business Case for Web 2.0 in Healthcare: Building Brands and Redefining the Patient Experience
  3. Hurried Doctor Visits Impede Patient Recall
  4. Physician Practice Transformation: Charting a Path Toward Increased Revenue and Improved Efficiency, Patient Satisfaction and Outcomes
  5. Featured Healthcare Podcast: Creating a Multi-Channel, Multi-Media Wellness Communication Strategy That Motivates and Engages Employees and Health Plan Members
  6. Speaking Avatars in New Online Forum Help Prevent Suicide
  7. Consultation Skills for Mental Health Professionals
  8. Traumatic Brain Injuries Can Result from Senior Falls
  9. Managing Transitions to Care for the Frail Elderly
  10. Treasury Department Releases New Guidance on HSAs
  11. 2007 HSA Compliance Guide: A Primer on the Most Critical Treasury, IRS and DOL Guidance Issued Over the Past Two Years
  12. Featured Healthcare Business White Paper: Health & Wellness Coaching in 2008


1. MUSC Physicians: Care Providers as Podcast Providers

Dave Bennett, director of web resources services with Medical University of South Carolina (MUSC), describes the mutual benefits of enlisting MUSC physicians to create podcasts and videos for its patient education Web site:

Currently, more than 120 MUSC physicians have helped us produce more than 450 podcasts. We’ve created a very interesting environment. One of the reasons we’ve been successful in creating a lot of podcasts is our key medical leadership, particularly our dean in the College of Medicine. MUSC understood that there was a huge value in creating this kind of content and making it available to the public — so much so that we have an associate dean of communications.

To read this story in its entirety, go to:
http://www.hin.com/sw/Hindustry_MC063008.html



2. The Business Case for Web 2.0 in Healthcare: Building Brands and Redefining the Patient Experience

In this special report, three industry experts recount how strategic utilization of Web 2.0 tools is driving prospective patients to their Web sites and to their facilities in record numbers. Even recruiters are feeling the impact of these efforts.

For more information, please visit:
http://store.hin.com/product.asp?itemid=3818



3. Hurried Doctor Visits Impede Patient Recall

A University of Rochester Medical Center study disclosed that doctors don’t often take the steps necessary to help patients recall medical instructions. The study, published online in this month’s Journal of General Internal Medicine, investigated how frequently physicians repeat themselves, write down information, summarize instructions or take other steps to help patients remember the doctor’s advice. The results suggest that doctors do not use these tools effectively or consistently.

To read this story in its entirety, go to:
http://www.hin.com/sw/hospital_HSmanagement063008.html



4. Physician Practice Transformation: Charting a Path Toward Increased Revenue and Improved Efficiency, Patient Satisfaction and Outcomes

During Physician Practice Transformation: Charting a Path Toward Increased Revenue and Improved Efficiency, Patient Satisfaction and Outcomes, a 90-minute webinar on CD-ROM, two industry experts in physician practice transformation provided a detailed roadmap to the key steps in practice transformation.

For more information, please visit:
http://store.hin.com/product.asp?itemid=3808



TALK TO THE HIN COMMUNITY: Share your reaction to a story or a strategy that's working at your organization. Send an email to editor@hin.com or post a comment to the HIN blog at:
http://blog.hin.com/

5. Featured Healthcare Podcast: Creating a Multi-Channel, Multi-Media Wellness Communication Strategy That Motivates and Engages Employees and Health Plan Members

As part of Wachovia's Healthy Connections program, employees with PCs receive a 55-second dose of health and wellness-related information each week that is delivered with the company's daily desktop video news program. The desktop videos launch automatically when users turn on their computers, and are replayed in the company's break rooms, common areas and financial centers throughout the day. These offerings are a core part of Wachovia's wellness culture, says Donna Shenoha, the company's vice president and senior consultant of health and welfare. She adds that the company's new Intranet platform offers social networking options as well as the option to "push out" messaging by targeted areas — either geographically or by employee "affinity groups."

To listen to this podcast in its entirety, please visit:
http://www.hin.com/podcasts/podcast.htm#58



6. Speaking Avatars in New Online Forum Help Prevent Suicide

The National Suicide Prevention Lifeline, a 24-hour crisis hotline, has launched a new online forum to help prevent suicide called Lifeline Gallery (www.lifelinegallery.org). The new online forum uses speaking avatar products to enable suicide survivors, attempt survivors and suicide prevention supporters to share their stories of hope and recovery. The compilation of stories illustrates the many ways in which suicide affects others and offers comfort to those who may be suffering alone.

To read this story in its entirety, go to:
http://www.hin.com/sw/behavioral_health063008.html



7. Consultation Skills for Mental Health Professionals

This guide provides a comprehensive source for working with a diverse clientele in a variety of settings, discussing both traditional mental health consultation models and the fast-growing field of organizational consulting.

For more information, please visit:
http://store.hin.com/product.asp?itemid=3626



8. Traumatic Brain Injuries Can Result from Senior Falls

Traumatic brain injuries (TBIs) due to falls caused nearly 8,000 deaths and 56,000 hospitalizations in 2005 among Americans 65 and older, according to a new report from the Centers for Disease Control and Prevention released in the June issue of the Journal of Safety Research.

To read this story in its entirety, go to:
http://www.hin.com/sw/long_term_care063008.html


There are other free email newsletters available from HIN!

Healthcare Daily Data Bytes put at your fingertips each day a "Data Byte" from the healthcare industry — facts, figures, statistics and percentages on healthcare spending, costs, utilization and performance. You can also register for free access to Healthcare Daily Data Byte archives.

HealthSounds Podcasts delivers a free weekly audio interview with a healthcare innovator to your e-mailbox. Listen to thought leaders answer key questions about the most pressing issues and trends in healthcare — impact of retail clinics, implications of Web 2.0 for healthcare, medical home models and much more.

To sign up for our free email newsletters, please visit
http://www.hin.com/freenews2.html


9. Managing Transitions to Care for the Frail Elderly

This audio conference on CD-ROM explores how to create effective care management approaches for the frail elderly.

For more information, please visit:
http://store.hin.com/product.asp?itemid=3668



10. Treasury Department Releases New Guidance on HSAs

The Treasury Department and the Internal Revenue Service has released Notice 2008-59, which provides employers and employees with a new set of formal questions and answers on HSAs.

To read this story in its entirety, go to:
http://www.hin.com/sw/healthLaw_regulation063008.html



11. 2007 HSA Compliance Guide: A Primer on the Most Critical Treasury, IRS and DOL Guidance Issued Over the Past Two Years

Since the birth of HSAs in 2004, the Treasury Department, Internal Revenue Service (IRS) and Department of Labor have released a steady stream of rules that define the accounts and explain how they are to be used. This report offers an easy-to-understand interpretation of seven rounds of guidance issued between early 2005 and early 2007.

For more information, please visit:
http://store.hin.com/product.asp?itemid=3714



12. Featured Healthcare Business White Paper: Health & Wellness Coaching in 2008

Health coaching — with its focus on wellness, prevention and healthy lifestyle choices — has established its value to the healthcare industry. This white paper from the Healthcare Intelligence Network discusses patient outcomes, factors that contribute to a successful program and the challenges of calculating ROI in a fledgling program as reported by 235 healthcare organizations.

To download this complimentary white paper, please visit:
http://www.hin.com/library/registerhwc.html



Contact HIN:

Editor: Patricia Donovan, pdonovan@hin.com
Associate Editor: Jessica Papay, jpapay@hin.com
Sales & Marketing Coordinator: Deirdre McGuinness, dmcguinness@hin.com
Publisher: Melanie Matthews, mmatthews@hin.com

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