Health Insurance Exchanges: Product Design, Promotion and Positioning


Health Insurance Exchanges: Product Design, Promotion and Positioning

Health insurance exchanges may be the boldest experiment in the history of managed care. As many as 20 million people are expected to find coverage through the new state-based and federally operated marketplaces.

Health Insurance Exchanges: Product Design, Promotion and Positioning features insights from key industry consultants, state regulators and health insurers on the primary issues that will affect product designs for state health insurance exchanges.

With details on the federal government's requirements for essential health benefits, and examples of premium rates and benefit designs already unveiled by some states, Health Insurance Exchanges: Product Design, Promotion and Positioning provides a comprehensive overview of this new health insurance marketplace.

For more information or to order your copy today, click here now:
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The report also outlines the factors that are driving carriers -- decisions to participate in exchanges, and includes strategies that will help you plan for operational costs and challenges to exchange participation -- such as enrollment and billing hurdles. Plus, results from market studies of consumer attitudes shed light on how to promote exchange benefit offerings to individual and small-group customers.

There is a tremendous amount riding on the success of exchanges. Make sure you're prepared. Order Health Insurance Exchanges: Product Design, Promotion and Positioning today.

To view the complete table of contents or to order your copy today, click here now:
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