This Week's Challenge: To reduce the economic and clinical burden of lifestyle factors such as smoking, poor eating habits and physical inactivity, the healthcare industry is banking on the behavior change that can be facilitated by health coaching programs. We wanted to see what techniques and models of behavior change are most often utilized in health coaching programs.
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What We Learned: The Healthcare Intelligence Network July 2009 Health and Wellness Coaching Benchmarks e-survey identified emerging trends and metrics in the field of health coaching. According to 212 responding healthcare organizations, the top five techniques/models of behavior change employed by health coaching programs are:
Stages of change (84 percent)
Motivational interviewing (70 percent)
Self-management techniques (61 percent)
Positive psychology (30 percent)
Social cognitive theory (27 percent)
For additional research data and insights on this topic:
Download the executive summary of Health Coaching Benchmarks, 2010 Edition.
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Excerpted from Health Coaching Benchmarks, 2010 Edition: Operations and Performance Data for Optimal Program ROI and Participant Health Status, which analyzes responses of 212 healthcare organizations to HIN's second annual Survey on Health and Wellness Coaching conducted in 2009. The 2010 edition is packed with actionable new data on health coaching activity, with the latest metrics on the prevalence of health coaching, favored delivery methods, targeted populations and lifestyle conditions, preferred behavior change models, coaching case loads and much more.