This Week's Challenge: Increasingly, healthcare organizations are aiming disease management programs at the 67 million obese and 85 million overweight Americans. We wanted to see what ROI is generated by obesity management programs.
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What We Learned:
The Healthcare Intelligence Network's Obesity & Weight Management e-survey conducted in April 2010 captured the efforts of more than 130 organizations in the prevention and reduction of obesity and related conditions and costs in their populations. The responding organizations reported the following ROI from their obesity management programs:
Less than 2:1 ROI: 13 percent
Between 2:1 and 3:1 ROI: 10 percent
Between 3:1 and 4:1 ROI: 3 percent
Higher than 4:1 ROI: 3 percent
Too early to tell: 71 percent
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Excerpted from 2011 Benchmarks in Population Health Management: What's Working in Coaching, Weight Control and Tobacco Cessation
, which takes a comprehensive look at industry activity in health coaching as a whole, then drills down to obesity management and tobacco cessation program data. The disease management data contained in this benchmarks report are derived from three separate surveys conducted in 2010 by the Healthcare Intelligence Network, to which a total of 425 organizations responded.