Healthcare Performance Benchmarks
Healthcare Performance Benchmarks
June 26, 2013Vol. III Issue 26

Top 5 Health Coaching Promotion Tools

Top 5 Health Coaching Promotion Tools This Week's Challenge: More than half — 59 percent — of healthcare companies use their corporate Web site to promote health coaching, according to HIN's latest Health Coaching survey. We wanted to identify other ways these respondents market their health coaching programs.

Click here to view a printable version of the chart.

What We Learned: HIN's fourth annual Health Coaching survey documented how more than 150 healthcare organizations use health coaching as well as the financial and clinical outcomes that result. According to the responding companies, the top five ways to promote a health coaching program are:

  • Company Web site: 58.4 percent

  • Coach calls: 55.8 percent

  • Mailings: 48.1 percent

  • Newsletter: 48.1 percent

  • Word of mouth: 46.8 percent

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Missed last week's chart? View Top 5 Ways to Identify Individuals for Case Management

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HINfographic: Health Coaching’s Call to Manage Weight, Chronic Disease.

Read related blog post: 9 Questions to Evaluate Your Culture of Health.

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2013 Healthcare Benchmarks: Health Coaching

Excerpted from 2013 Healthcare Benchmarks: Health Coaching, which is HIN's fourth annual collection of data points on health and wellness coaching. This resource presents actionable new data on overall health coaching activity, with the latest metrics on the prevalence of health coaching, program components, delivery methods, preferred behavior change models, coaching case loads, ROI, future programs and more.

© 2013 Healthcare Performance Benchmarks by Healthcare Intelligence Network.
Editor: Jessica Fornarotto,;
Publisher: Melanie Matthews,

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