Healthcare Performance Benchmarks
Healthcare Performance Benchmarks
March 6, 2013Vol. III Issue 10

10 Behavior Change Principles
to Guide Incentives Development

10 Behavior Change Principles to Guide Incentives Development This Week's Challenge: Outcome-based incentives are a valuable and important tool to encourage health behavior change and results in a defined population. However, with the growing trend toward outcome-based incentives, the incentive structure needs to balance this motivation with the sustainability of a program and regulatory requirements. We wanted to share Riedel & Associates Consultants' ten behavior change principles to keep in mind when building an incentive program to reward health behavior change.

Click here to view a printable version of the table.

What We Learned: "If you’re designing an extrinsic incentive program, these 10 behavior change principles are important to keep in mind. Ultimately, intrinsic motivation is the key. People change for a lot of reasons and often they’re personal and idiosyncratic. You might say, ‘Where do I start? Where am I going to try and have an impact?’ And that’s not a problem because you’re going to start in many different places. 'Knowing isn’t enough' is another principle. Feeling the change is usually more powerful than a rational planning approach, and that’s a hard thing to do. This is a place where the whole field of gaming comes into play where you can give people an opportunity to experience what it may feel like if they were to make certain changes in their life."

— John Riedel, president of Riedel & Associates Consultants, Inc.

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Health and Wellness Incentives: Positioning for Outcome-Based Rewards

Excerpted from Health and Wellness Incentives: Positioning for Outcome-Based Rewards, a 45-minute webinar, during which John Riedel shared the key strategies in sustaining a health and wellness incentive program and moving toward outcome-based results.

© 2013 Healthcare Performance Benchmarks by Healthcare Intelligence Network.
Editor: Jessica Fornarotto,;
Publisher: Melanie Matthews,

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