Health Coaching in Primary Care: Persuading Physicians
to Prescribe Behavior Change and Self-Efficacy


Relationships are important in healthcare — perhaps none more so than the
physician-patient bond. Until now, these encounters have largely been focused
on treating illness, not preventing it. But as healthcare acknowledges the clinical
and cost benefits from health coaching in disease and health management, some experts
say that primary care is ripe for the same change. In addition to dispensing clinical
advice, it may also be time for primary care physicians (PCPs) to prescribe physical
activity, smoking cessation and other healthy habits to guide patients toward self-efficacy.

Pre-publication discount on Health Coaching in Primary Care

In this special report, Health Coaching in Primary Care:
Persuading Physicians to Prescribe Behavior Change and
Self-Efficacy
, three health coaching thought leaders detail
their models for incorporating health coaching into the primary
care model. While acknowledging existing demands on busy
physicians, they recommend that PCPs school themselves in
health promotion and make coaching a team effort to foster
behavior change in members and patients.

For more information or to order your copy today, please visit:
http://store.hin.com/product.asp?itemid=3826
Please reference this customer code when ordering: HCP0929H

But for this effort to be successful, physicians need a dose of their own medicine,
embracing healthy habits themselves — "walking the walk" so they can effectively
"talk the talk" with patients.

In this 30-page special report, contributing authors Dr. Rick Botelho, professor of
family medicine at the URMC Family Medicine Center, Margaret Moore, CEO,
Wellcoaches Corporation and Dr. Edward Phillips, director of outpatient medical services
at Spaulding Rehabilitation Hospital Network and assistant professor of the Department
of Physical Medicine and Rehabilitation at Harvard Medical School, describe how to leverage
the trusted clinician relationship to reinforce behavior change. They provide details on:

For a complete table of contents or to order please visit:
http://store.hin.com/product.asp?itemid=3826
Please reference this customer code when ordering: HCP0929H

Five Easy Ways To Order:
Health Coaching in Primary Care: Persuading Physicians to Prescribe
Behavior Change and Self-Efficacy

  1. Order at: http://store.hin.com/product.asp?itemid=3826
  2. Reply to this e-mail at: info@hin.com
  3. Contact the Healthcare Intelligence Network at: (888) 446-3530
  4. Fax your order to: (732) 292-3073
  5. Mail your order to: Healthcare Intelligence Network, PO Box 1442, Wall
    Township, NJ 07719

IMPORTANT: Please reference the following customer code when ordering: HCP0929H



Order Form:
Health Coaching in Primary Care: Persuading Physicians to Prescribe
Behavior Change and Self-Efficacy


[ ] Yes, I need to learn the newest strategies to engage physicians in health
coaching in order to promote patient behavior change and self-efficacy. Please send me
my copy of Health Coaching in Primary Care: Persuading Physicians to Prescribe
Behavior Change and Self-Efficacy
today for $115.

Name:
Title:
Organization:
Type of Organization:
Address:
City:
State:
Zip Code:
Phone:
Fax:
Email:

Please reference the following customer code when ordering: HCP0929H

Like the convenience of receiving a PDF the same business day, but still want a hard copy
of this book? Order both versions and save 35 percent!

Send my copy as:

[ ] Recommended: Print and PDF, $189.75
[ ] Print, $115
[ ] Adobe Acrobat PDF File, $115

[ ] Check

Please charge my:

[ ] AMEX [ ] MasterCard [ ] VISA

Name on Card:

Card Number:

Expiration Date:

AMEX: Four-digit security code on front of card_____________
Visa/MC: Three-digit security code on the signature panel __________

Please reference the following customer code when ordering: HCP0929H

[ ] Please sign me up for the Healthcare Business Weekly Update, a
complimentary newsletter covering the top healthcare business news
and issues. Please provide your business
email address:________________________________

Or visit: http://www.hin.com/freenews2.html

To view this week's edition, please visit: http://www.hin.com/lp/hinwkly.html


P.S. Please forward this news announcement to your colleagues who might
find it useful.