Migration toward quality-based, pay-for-value healthcare has elevated health coaching's contribution to chronic care management and population health. From supporting 'rising risk' populations telephonically to visiting recently discharged high-risk, high-cost individuals at home, health coaches aim to score all-important health behavior change.

And by far, a coach's top tactic to effect this change is motivational interviewing (MI), say 83 percent of respondents to the 2016 Health Coaching survey by the Healthcare Intelligence Network, many of whom also identified MI as their most effective coaching strategy in a separate open-ended survey question. Of the 70 percent of this year's respondents with health coaching ventures, 56 percent focus program efforts on individuals with complex comorbidities.

An integral component of chronic care management for 79 percent of respondents, health coaching is employed nearly as often to assist populations struggling with weight management or physical inactivity. Increasingly, clients get all-important 'face time' with coaches: in 2016 metrics, 47 percent embed or co-locate health coaches at points of care, with most onsite coaching occuring in primary care offices (50 percent) or at employer work sites (50 percent).

Health Coaching in 2016: Motivational Interviewing Sparks Behavior Change ConversationDownload this HINtelligence report for more data on the top responsibility of health coaches, how organizations stratify individuals for health coaching and the top health coaching delivery modality. Click here to download the report today.

Customized reports, including benchmark results by industry sector, are available upon request.

This white paper is an excerpt from 2016 Healthcare Benchmarks: Health Coaching, which analyzes responses to HIN's fifth comprehensive industry survey on health coaching trends administered in spring 2016. This all-new research report drills down to explore health coaching case loads, experience, certification, performance measurement (individual and program) and more key metrics and is supported with more than 50 graphs and tables. Click here for more information.

Respondents also weigh in on the most effective coaching tools and workflows and future coaching enhancements.

New metrics for 2016:

  • Prevalence of embedded health coaching and associated care sites, including primary care practices, hospital ERs, discharge planning, employer sites, and more;
  • Responsibilities of health coaches, including care transition management, chronic care management and medication management;
  • Top challenges of health coaching;
  • Prevalence of health coaching of 'rising risk' populations;
  • Use of penalties for non-participation in health coaching;
  • Delivery of health coaching via virtual and home visits;
  • Preferred certifications, traits and experience in health coach hiring;
  • Availability of health coaching in palliative care;
  • Weight of quality rankings, hospital utilization data and aggregate spending in PHM program evaluation; and
  • Health coaching impact on patient and provider satisfaction care plan compliance, patient self-management, hospital utilization, and other areas; and
  • Most significant successes associated with health coaching.

2016 Healthcare Benchmarks: Health Coaching provides a snapshot of industry coaching trends but also drills down to sector-specific coaching activity from key stakeholders in the following areas:

  • Availability of current and planned health coaching programs;
  • Services provided by coaching programs;
  • Populations assigned to health coaches;
  • Health risk levels eligible for health coaching;
  • Coaching stratification methods;
  • Health conditions or concerns targeted by coaching;
  • Trends in embedding or co-location of health coaches at points of care and key care sites;
  • Health coach duties;
  • Coaching delivery modalities, including the availability of virtual coaching visits;
  • Preferred coaching tools and other effective workflows;
  • The use of incentives and penalties with coaching candidates;
  • Coaching caseloads, education and preferred accreditations;
  • Success measurement tools to evaluate coaches, coaching participants, and coaching programs;
  • Greatest challenges and successes from health coaching initiatives;
  • The complete 2016 Health Coaching survey tool;
and much more.

Order your copy of 2016 Healthcare Benchmarks: Health Coaching today online at:


Melanie Matthews
Executive Vice President
The Healthcare Intelligence Network

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