Blues plans cover about one in every three Americans, and they continue to
develop new plan and product designs targeted at every health insurance
market segment.

Because we know you are tracking trends in the healthcare industry, we
wanted you to know about the all-new edition "Expanding Market Share:
A Guide to Blues Plan Strategies and Alliances,
" an insider’s guide
to the latest strategies and techniques used by Blue Cross and Blue
Shield plans to develop and market insurance products — and how these
benefit designs are helping to keep Blues plans among the nation’s
most recognized and competitive insurers.

Order your copy today online for only $89 at:
http://store.hin.com/product.asp?itemid=3793

Be sure to mention customer code: EMS0729H

"Expanding Market Share: A Guide to Blues Plan Strategies and
Alliances
" is packed with articles, charts and tables detailing the
innovative product development, marketing efforts and alliances that have
helped Blues plans stay on top in their local markets and beyond. It
captures the details of:

For more information or to view the full table of contents, please visit:
http://store.hin.com/product.asp?itemid=3793

Be sure to mention customer code: EMS0729H

Please feel free to contact our customer service department 888-446-3530
with any questions you may have.

Warm Regards,

Melanie Matthews
Executive Vice President
The Healthcare Intelligence Network
1913 Atlantic Avenue
Suite F4
Manasquan, NJ 08736
888-446-3530
http://www.hin.com