e-Health Initiatives: Driving Behavior Change
and Fostering Consumerism


In this special report, "e-Health Initiatives: Driving Behavior Change and Fostering Consumerism," a panel of experts discusses state-of-the-art healthcare e-tools, strategies for engaging members to use them and the impact e-tools can have on consumer-driven plans.

Web technology is touted as the antidote to a multitude of healthcare woes: rising consumer dissatisfaction, increasing consumerism and ever-escalating healthcare costs. But for consumers to embrace e-health tools, health plans and employers must entice them with a healthy mix of autonomy and handholding.

For more information or to order your copy today, please visit:
http://www.hin.com/cgi-local/link/news/pl.cgi?ehi1208h

Please reference this customer code when ordering: EHI1208H

You'll hear from Kim Bellard, Vice President of eMarketing, Highmark Inc., and Erin Lenox, Associate, Hilb, Rogal and Hobbs, on strategies for harnessing the power of e-tools that enable consumers to collaborate in their own healthcare design.

This 37-page report is based on the January 19, 2005 audio conference "Using Web Technologies in Consumer-Driven Healthcare" during which Bellard and Lenox described how healthcare organizations are utilizing the web in consumer-driven healthcare plans.

You'll get details on:

  • The role of web applications in consumer-driven healthcare;
  • Evolving trends in consumerism;
  • What web tools can assist consumers in behavior change;
  • The 10 key technological components of a healthcare web site; and
  • The e-health options from Highmark Inc.

Order your copy today!
http://www.hin.com/cgi-local/link/news/pl.cgi?ehi1208h

Please reference this customer code when ordering: EHI1208H


Five Easy Ways To Order:
"e-Health Initiatives: Driving Behavior Change
and Fostering Consumerism"

  1. Order online at: http://www.hin.com/cgi-local/link/news/pl.cgi?ehi1208h
  2. Reply to this e-mail at info@hin.com
  3. Call the Healthcare Intelligence Network at (888) 446-3530
  4. Fax your order to (732) 292-3073
  5. Mail your order to: Healthcare Intelligence Network, PO Box 1442, Wall Township, NJ 07719

IMPORTANT: Please reference the following customer code when ordering: EHI1208H



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e-Health Initiatives: Driving Behavior Change
and Fostering Consumerism


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