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Healthcare Intelligence Network
Health Management Career Update
Vol. VI, No. 4
March 16, 2007
Table of Contents
Sponsored by: Healthcare for the New Generations: Understanding and Engaging Generation "Xers" and "Yers" Through Tailored Products and Channels
Healthcare for the New Generations: Understanding and Engaging Generation "Xers" and "Yers" Through Tailored Products and Channels, a March 28, 2007 audio conference, will provide an overview of the media preferences of these generations and the impact these preferences are having on healthcare marketing, products and services. Lee Aase, manager of national media and new media at the Mayo Clinic, will present a case study on how the Mayo Clinic is taking advantage of new media channels as a creative communication opportunity, and Scott Schroeder, president and CEO of Cohorts Inc., will describe characteristic distinctions between these generations and how these differences can influence marketing channels. Aric Hooverson, account director, Grey Worldwide San Francisco and Shelley Patchin, director of advertising, Wellpoint, will describe the research, development and marketing of Tonik, Wellpoint's health plan that is tailored to the lifestyle and attitudes of "young invincibles" (young adults ages 19 to 29).For more information or to register, please visit:
1.) Clinical Systems/Reimbursement Area Specialist, San Antonio, TX
At The Ensign Group our passion is improving and enhancing the long term care industry. We are seeking a Clinical Systems/Reimbursement Area Specialist that will support our buildings in TX. Working with facility mgmt, you will assist with regulatory compliance, provide analysis on clinical & utilization data, and support Quality Indicator mgmt.For more information, please visit:
Director, Health Plan Implementation, Alexandria, VA
Our Client is one of the leading national providers of consumer-driven health care (CDHC), with a rapidly growing customer base of large national and regional companies, including highly regarded Fortune 500 clients. The customers of our client include major regional Health Plans serving the Fully Insured, Small Employer Group marketplace. Our Client has asked to assist them in the immediate recruitment of a newly created position, Director of Health Plan Implementation.For more information, please visit:
Program Director, Philadelphia, PA
We're Affiliated Computer Services, Inc. (NYSE: ACS), a premier provider of diversified business process outsourcing (BPO) and information technology outsourcing (ITO) solutions to commercial and government clients worldwide. Based in Dallas, ACS is a FORTUNE 500 company of more than 58,000 people supporting client operations reaching nearly 100 countries. Position Description: * Leader of Operational Program Management Office.For more information, please visit:
2.) Situation Wanted: Senior Development Executive
An entrepreneurial, common sense leader with vision and drive for hospitals, physician groups and managed care organizations to achieve growth. A firm believer in value of web-based technology. 17 year record of building revenue and increasing profitability.For more information, please visit:
3.) Educating Consumers on Consumer-Driven Healthcare
Consumer-driven healthcare (CDHC) is a familiar refrain in healthcare and a call to action for health plans and employers. It encompasses a changing mind-set among healthcare organizations: challenging consumers to view healthcare as they do other consumable products and providing the healthcare intelligence they need to make informed decisions. But how to educate consumers about the range of plans and services available to them? The Internet, print, health fairs and face-to-face meetings offer just a few communication vehicles. In a July 2006 online survey, the Healthcare Intelligence Network (HIN) asked its constituents to divulge their most successful consumer education strategies.Learn more by downloading this white paper today at:
4.) Health Benefit Cost Increases Projected At 8 Percent, According To Watson Wyatt
Employers expect health benefit cost increases to stay at 8 percent through 2008, according to a new survey conducted by Watson Wyatt Worldwide and the National Business Group on Health. The survey also found that employers continue to invest in on-site medical clinics, call-in medical help lines and employee health appraisals in efforts to control those costs.For more information, please visit:
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5.) Experience in Workplace Wellness: Successes and Shortcomings of Health Promotion Programs Experience in Workplace Wellness: Successes and Shortcomings of Health Promotion Programs contains a detailed look at wellness and health promotion initiatives by health plans and employers.
You’ll get suggestions and commentary from employers and health plans on: marketing efforts and strategies to overcome obstacles and ensure a significant return on investment (ROI); which programs organizations have encountered or developed on their own that are improving their members’ and employees’ health along with their bottom lines; a detailed analysis of the least and most successful promotion tools for both health plans and employers; how health plans and employers rate the popularity and effectiveness of their wellness programs; what other strategies participants have adopted to overcome past issues; where to find third-party providers and programs that are delivering serious results; what’s recommended by experienced wellness professionals; why some promotional efforts will reap benefits for health plans but hold back employers; and much more.For more information, please visit:
For more information on the products and services available through
the Healthcare Intelligence Network, contact us toll-free at (888)
HIN-3530 (446-3530), (732) 528-HIN8, (528-4468), fax (732) 292-3073
or email us at email@example.com.
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All contents of this message Copyright 2007