Find out how Blue Cross and Blue Shield plans have responded to unprecedented demand for innovative commercial products by building an impressive range of consumer-directed health products, Medicare Advantage and supplemental offerings, and PPO-based health plans, along with medical management and disease management programs. The report shows how they have positioned themselves to take advantage of new opportunities in Medicare, and how their BlueCard program makes them more competitive in bidding for national-account clients.
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This report also features a complete listing of Blues plans' participation in Medicare Advantage, Medicare Supplemental and Drug Card Programs — including enrollment data and product offerings for all Blue Cross and Blue Shield plans in the country.
Read Blues Plans in the New Competitive Landscape and get valuable insight into Blues plans' creative new benefit designs, disease and medical management strategies, marketing efforts and more.
Partial Table of Contents
Written for the information needs of HMOs, PPO and POS plans, insurers, hospitals and health systems, group practices, pharmaceutical companies, and other health care organizations.
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Important: Please reference the following customer code when ordering: BP1027H
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