Blues Plans in the New Competitive Landscape:
Products, Partnerships and Patient Programs


Blues Plans in the New Competitive Landscape: Products, Partnerships and Patient Programs examines the strategies Blue Cross and Blue Shield plans are using to lower medical costs and increase market share with coverage of mergers and acquisitions, integration efforts and for-profit conversion bids. And it evaluates the financial, regulatory and care management hurdles waiting around the corner.

Find out how Blue Cross and Blue Shield plans have responded to unprecedented demand for innovative commercial products by building an impressive range of consumer-directed health products, Medicare Advantage and supplemental offerings, and PPO-based health plans, along with medical management and disease management programs. The report shows how they have positioned themselves to take advantage of new opportunities in Medicare, and how their BlueCard program makes them more competitive in bidding for national-account clients.

For more information or to order your copy today, please visit:
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Please reference this customer code when ordering: BP0706H

This report also features a complete listing of Blues plans' participation in Medicare Advantage, Medicare Supplemental and Drug Card Programs including enrollment data and product offerings for all Blue Cross and Blue Shield plans in the country.

Read Blues Plans in the New Competitive Landscape and get valuable insight into Blues plans' creative new benefit designs, disease and medical management strategies, marketing efforts and more.

Partial Table of Contents

  • Blues Plans' Financial Performance
  • Conversions, Consolidations and Affiliations
  • Innovative Products and Customer Services
  • Local Market Strategies
  • Blues Plans' Participation in Medicare Programs
  • Disease Management, Pharmacy and Behavioral Programs and Services

Written for the information needs of HMOs, PPO and POS plans, insurers, hospitals and health systems, group practices, pharmaceutical companies, and other health care organizations.

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For more information or to view the full table of contents, please visit:
http://www.hin.com/cgi-local/link/news/pl.cgi?bp0706h


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Blues Plans in the New Competitive Landscape:
Products, Partnerships and Patient Programs


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