The New Spectrum of Blues Products
Blue Cross and Blue Shield plans continue to develop new plan and product designs across the health care continuum, preparing them for the challenges of both the current environment and emerging markets. Blues plans have continued to improve their competitiveness, increasing membership through new products for underserved markets, through federally funded programs — including the Medicare Part D drug benefit, via effective partnerships with one another and by capitalizing on their broad provider networks.
The New Spectrum of Blues Products is a valuable report on the flow of traditional, consumer-directed, Medicare Advantage and other products that Blue Cross and Blue Shield plans continue to bring to their markets.
An insider's guide to what's new with the Blues plans and how those product designs are helping to keep the Blues plans among the nation's most recognized, progressive and competitive health plans, this special report will help you gain insights into how to boost your own market share and bottom line.
For more information or to order your copy today, please visit:
Please reference this customer code when ordering: BP0531H
You'll also read details about the development and success of Blues plans' efforts in the Medicare Advantage and Medicare supplements markets, and how they are increasing their consumer-directed offerings and strengthening their quality-incentive programs while continuing to offer new PPO and HMO products.
Partial Table of Contents
Written for the information needs of HMOs, PPO and POS plans, insurers, hospitals and health systems, pharmaceutical companies and other health care organizations.
Order your copy today!
"The New Spectrum of Blues Products"
Important: Please reference the following customer code when ordering: BP0531H
[ ] Yes, I need an insider's guide to what's new with the Blues plans and how those product designs are helping to keep the Blues plans among the nation's most recognized, progressive and competitive health plans to help me gain insight into how to boost my company's market share and bottom line. Please send me my copy of "The New Spectrum of Blues Products," today for $74.
Please charge my:
[ ] AMEX [ ] MasterCard [ ] VISA
Name on Card:
AMEX: Four-digit security code on front of card_____________
Please reference the following product code when ordering: BP0531H
[ ] Please sign me up for the Healthcare Business Weekly Update, a complimentary newsletter covering the top healthcare business news and issues. Please provide your business email address:________________________________
Or visit: http://www.hin.com/freenews2.html
View this week's edition at: http://www.hin.com/hinwkly.html
P.S. Please forward this news announcement to your
friends and colleagues who might find it useful.