Healthcare Intelligence Network
Press Release:
Use of Cash Incentives for Health and Wellness Program
Participation Doubled from 2009 to 2010
Contact: Melanie Matthews
888-446-3530 phone

Sea Girt NJ USA -- August 11, 2010: The use of economic incentives to drive engagement and results from wellness and prevention programs continues to proliferate, both as a response to escalating healthcare costs and to the shift of more health ownership to consumers. HIN's second annual Health & Wellness Incentives e-survey found the use of most types of cash incentives for health program participation at least doubled from 2009 to 2010. The use of cash payments increased from 32.5 percent in 2009 to 82.2 percent in 2010.

This is one of the findings included in Benchmarks in Health & Wellness Incentives, 2010 Edition, an all-new follow-up to the best-selling 2009 edition. This resource is packed with actionable new data on incentives activity, including the growing trends toward integrating incentives with health benefits and financial penalties for individuals with certain health risks. The exclusive 2010 report compares valuable data from the 2009 survey and provides feedback from 139 organizations on the growing interest in offering incentives for participation in health improvement programs and popularity of incentives for HRA completion. Click here for more information.

"Whether your organization is in the early stages of program design or in search of the latest strategies to reward long-term or repeat participation in health-enhancing activities, this resource will help you craft an incentives strategy that will jump-start participation and motivation in health assessment, health coaching or worksite wellness programs," said Melanie Matthews, executive vice president, the Healthcare Intelligence Network.

Learn more about the use of economic incentives to drive engagement and results from wellness and prevention programs continues.


Report Content: This 60-page resource provides the latest metrics on the prevalence of incentives, favored incentive types, the population health management activities most often incentivized, identification and eligibility of recipients, and incentive program challenges, measurement tools, results and ROI.

Data Highlights:

  • What are the top economic and benefit-based incentives in use today?
  • Which incentives generate the highest engagement and participation levels?
  • What percentage of companies are rewarding repeat or long-term participation, and for which health-related activities?
  • What are the top program communication methods?
  • Who's offering incentives to spouses and dependents as well as employees?
  • How do organizations measure the success of an incentive program?
  • What is the impact of an incentive program on healthcare costs, absenteeism, presenteeism, pharmacy claims, productivity, health utilization and other metrics?
  • What level of ROI is being achieved by health & wellness incentive programs?
  • And much more.

Report Formats: PDF instant download or Print. Order today at:
Click here for more information.

About the Healthcare Intelligence Network HIN is the premier advisory service for executives seeking high-quality strategic information on the business of healthcare. For more information, contact the Healthcare Intelligence Network, PO Box 1442, Wall Township, NJ 07719-1442, (888) 446-3530, e-mail, or visit