Bringing Doctors On Board: Cultivating Physician Leaders and Reducing Pushback


When launching cost-saving or quality improvement efforts, healthcare payors and providers often fail to consider one major factor: the resistance they are almost certain to encounter from their medical staffs. Intent upon patient responsibilities, many physicians are neither cost-focused nor open to administrative changes.

In this special report, "Bringing Doctors On Board: Cultivating Physician Leaders and Reducing Pushback," a panel of experts describes a variety of tools including skills assessment, communications, incentives and marketing that can turn physician "push-back" into support, ensuring the success of new programs while developing physician leadership at their organizations.

For more information or to order your copy today, please visit:
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Please reference this customer code when ordering: BDB0901H

You'll hear from Mary Anne Graf, Vice President, Women's & Children's Services, Bon Secours Health System; Dr. Manuel Lowenhaupt, National Practice Leader, CapGemini; and Dr. Mark Wenneker, Consulting Manager, The Bard Group on theories, applications and results of physician engagement programs.

This report is based on the January 26, 2005 audio conference "Physician Engagement: Tools and Strategies to Get Reluctant Physicians on Board" during which Graf, Lowenhaupt and Wenneker described how to engage physicians, including strategies and case studies.

You'll get details on:

  • Tools and strategies to moviate physicians;
  • Keys to physician engagement; and
  • Creating physician alignment through marketing.

Order your copy today
http://www.hin.com/cgi-local/link/news/pl.cgi?bdb0901h

Please reference this customer code when ordering: BDB0901H


Five Easy Ways To Order: "Bringing Doctors On Board:
Cultivating Physician Leaders and Reducing Pushback"

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Bringing Doctors On Board:
Cultivating Physician Leaders and Reducing Pushback


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