With about 80% of individuals enrolled in non-group plans nationally being served
by a Blue Cross Blue Shield licensee, Blues plans are setting industry standards.

Blue Cross and Blue Shield Strategies for the Individual Market contains
valuable insight on the benefit design innovations, marketing tactics and legal
challenges being faced by Blues plans in the individual (non-group) commercial
health plan market.

Order your copy today online for $89 at:
http://store.hin.com/product.asp?itemid=3927

Be sure to mention customer code: BCB0728H

Boost your own market share and bottom line by staying on top of Blues plans’
products and activities. Order Blue Cross and Blue Shield Strategies for
the Individual Market
today!

Partial Table of Contents

For more information or to view the full table of contents, please visit:
http://store.hin.com/product.asp?itemid=3927

Be sure to mention customer code: BCB0728H

Please feel free to contact our customer service department at 888-446-3530
with any questions you may have.

Warm Regards,

Melanie Matthews
Executive Vice President
The Healthcare Intelligence Network
1913 Atlantic Avenue
Suite 201
Manasquan, NJ 08736
888-446-3530
http://www.hin.com