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Healthcare Intelligence Network
Healthcare Buyer's Connection
Volume VI, No. 4
March 9, 2007
Table of Contents
Sponsored by: Healthcare for the New Generations: Understanding and Engaging Generation "Xers" and "Yers" Through Tailored Products and Channels
As Generation Xers and Yers move into the realm of healthcare consumers, healthcare organizations will need to tailor not only their message, but also their services to meet the needs of these generations. During Healthcare for the New Generations: Understanding and Engaging Generation "Xers" and "Yers" Through Tailored Products and Channels, a 90-minute audio conference, industry experts will examine how healthcare organizations are beginning to use new media channels to develop products and services to attract this generation and how to create a healthcare marketing message that resonates with them.For more information:
Target your sales, marketing and research efforts with Expedite, the Information Toolkit for Sellers of Technology to Healthcare -- the most useful, comprehensive, national service that exclusively covers the rapidly expanding integrated healthcare delivery system and managed care organization universe.For more information please visit:
Glades Pharmaceutical, a subsidiary of Stiefel Laboratories Inc., markets a unique line of single and multi-source dermatological generics. Glades has its own product line, terms of sale and unique promotional programs.For more information please visit:
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When you purchase a listing in the Healthcare Intelligence Network Buyer's Connection, you get your company's 250-word profile on the Buyer's Connection web page with company logo and a hot-link, you also will be featured here in our twice monthly Buyers' Connection newsletter!For more information, or to include your company's profile in the Buyer's Connection, please call (888) 446-3530.
The Healthcare Group at Zurich US
Zurich U.S. is a member of the worldwide Zurich Financial Services Group and is rated A+(Superior) by A.M. Best Company. The Healthcare Group at Zurich U.S. provides professional & general liability insurance and offers up to $50 million in excess/umbrella capacity.For more information please visit:
Marketing Edge Inc.
Marketing Edge is a full-service marketing management company focused exclusively on the medical device and diagnostic industry. We work in partnership with companies to strategically define business goals and implement tactical action plans to achieve those goalsFor more information please visit:
2.) Baby Boomers’ Impact on Healthcare: High Demands, Expectations Met with a Healthy Dose of Prevention
Baby boomers have practically achieved cult status. As the first of the post-World War II generation turns 60 this year, the media has been recounting their preferences in everything from music to parenting to lifestyles. Boomers are depicted as an educated, financially secure bunch, redefining retirement as they care for aging parents and launch second careers. Job-wise, they’re having the last laugh: employers who shunned the older worker 20 years ago now recast work schedules and job descriptions to woo boomers back to work. But the picture wouldn’t be complete without some sobering statistics, particularly when it comes to the healthcare needs of boomers.Learn more in this white paper available for download at:
3.) Considerable Variation Seen In Seniors’ Drug Costs
There is a wide variation in what Medicare enrollees in different states pay for the same medications, even with the lowest-cost Part D plans, according to a study by the University of Michigan (U-M) Medical School. Two people taking the same drugs but living in different states could face costs that differed by thousands of dollars – even if each had chosen the lowest-cost plan available to them, the study found.To read this story in its entirety click here:
4.) Understanding the Medicare Part D Drug Benefit
Understanding the Medicare Part D Drug Benefit is a basic guide written for providers and managers whose organizations are on the periphery of Part D — medical group practices, hospitals, pharmacists, labs, ambulatory surgery centers, home care, long-term care, employers, state and local agencies, and organizations that counsel patients and seniors.For more information, please visit:
Got a Healthcare Management Challenge?
Ask the Consultants is brought to you by the Healthcare Intelligence Network in partnership with a carefully selected team of healthcare consultants.
Submit your healthcare challenge to the Healthcare Intelligence Network! We'll select a question each month to pose to one of our participating consultants. If your question is chosen, you will receive two free movie passes good at most theaters across the United States.Answers will be posted to the Healthcare Intelligence Network web site at:
http://www.hin.com/consult.html Bookmark our site to get the advice you need in meeting the challenges of today's healthcare industry! If you are interested in becoming a participating consultant, please send an email to firstname.lastname@example.org
5.) Recommended Reading: Medicare Disease Management: Tactics to Improve Health, Education and Independence in an Aging Population
Medicare Disease Management: Tactics to Improve Health, Education and Independence in an Aging Population highlights challenges and opportunities in working with the Medicare population, strategies to close gaps in care, and steps for sustaining system change and improved outcomes within senior care communities.For more information, please visit:
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All contents of this message Copyright 2007