Healthcare Buyer's Connection, Vol. VI, No. 3, 2/23/2007


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Healthcare Intelligence Network
Healthcare Buyer's Connection
Volume VI, No. 3
February 23, 2007
Table of Contents

1.) Company Profiles

  • Morgan Keegan & Co. Inc.
  • BioScorpio
  • Plexis Healthcare Systems
  • DEKAYE Consulting Inc. - Healthcare Financial Consultants

2.) All Patients Are Not Created Equal: How Patient Mix Can Drive Payor Mix
3.) Physicians Plus Chooses HealthMedia To Provide Online Wellness And DM Programs
4.) Mining Health Risk Assessments for Richer ROI and Resultse
5.) Recommended Reading: e-Health Initiatives: Driving Behavior Change and Fostering Consumerism

Sponsored by: Healthcare for the New Generations: Understanding and Engaging Generation "Xers" and "Yers" Through Tailored Products and Channels

As Generation Xers and Yers move into the realm of healthcare consumers, healthcare organizations will need to tailor not only their message, but also their services to meet the needs of these generations. During Healthcare for the New Generations: Understanding and Engaging Generation "Xers" and "Yers" Through Tailored Products and Channels, a 90-minute audio conference, industry experts will examine how healthcare organizations are beginning to use new media channels to develop products and services to attract this generation and how to create a healthcare marketing message that resonates with them.

For more information:
http://store.hin.com/product.asp?itemid=3640



1.) Morgan Keegan & Co. Inc.

Full service investment banking firm providing: corporate, municipal and mortgage investment banking; fixed income underwriting, trading, institutional sales and research; and investment brokerage services for individuals, institutions and international investors.

For more information please visit:
http://www.hin.com/buyers_connection_financial.html



BioScorpio

BioScorpio publishes Databases of New and Approved Therapeutic and Diagnostic Products, Lifescience Market Research Reports, Patent Charts, Biotechnology and Pharmaceutical Licensing Opportunities.

For more information please visit:
http://www.hin.com/buyers_connection_publications.html



Would you like to see your company here?

When you purchase a listing in the Healthcare Intelligence Network Buyer's Connection, you get your company's 250-word profile on the Buyer's Connection web page with company logo and a hot-link, you also will be featured here in our twice monthly Buyers' Connection newsletter!

For more information, or to include your company's profile in the Buyer's Connection, please call (888) 446-3530.



Plexis Healthcare Systems

Plexis Healthcare Systems- Developer of PLEXIS Claims Manager and PLEXIS Medical Manager; designed to meet the claims processing and case management needs of organizations managing healthcare contracts.

For more information please visit:
http://www.hin.com/buyers_connection_technology.html



DEKAYE Consulting Inc. - Healthcare Financial Consultants

Healthcare consulting firm specializing in hospital financial and accounts receivable management, on-site education programs for managers, supervisors and staff physician practice consulting, compliance issues, outsourcing, seminars.

For more information please visit:
http://www.hin.com/buyers_connection_consultants.html



2.) All Patients Are Not Created Equal: How Patient Mix Can Drive Payor Mix

There is one universal truth in marketing, not all customers are created equal. For the healthcare provider this recognition too often takes the form of payor mix analyses that focus on how much revenue a hospital is reimbursed for patients based on insurance coverage. While such analyses are important, particularly to the CFO, the marketing departmentís charge is to effectively and efficiently allocate the organizationís marketing budget. This requires not only an understanding of the importance of payor type, but even more importantly, it means thoroughly understanding patient types.

Learn more in this white paper available for download at:
http://www.hin.com/library/registerapa.html



3.) Physicians Plus Chooses HealthMedia To Provide Online Wellness And DM Programs

Physicians Plus selected HealthMedia Inc. to provide a comprehensive health and wellness and disease management campaign to its members. The campaign includes a health risk assessment (HRA), which is complemented by lifestyle management programs that include a weight management and physical activity program, a healthy eating program, a smoking cessation program and a stress reduction program.

To read this story in its entirety click here:
http://www.hin.com/bcstory.html



4.) Mining Health Risk Assessments for Richer ROI and Results

Mining Health Risk Assessments for Richer ROI and Results explores the progressive evolution of HRAs. Gregg Lehman, PhD, former president and chief executive officer, Gordian Health Solutions, Marlene Sigwalt, RN, MSPH, clinical consultant, Innovation Center, Humana, Inc., and Yan Zhang, research scientist, Humana, Inc. provide procedures, objectives, predictive capacities, consumer engagement strategies and results of these tactical questionnaires to identify risk before it becomes reality. Youíll also get case studies on the HRA programs at HealthAtoZ, Blue Shield of California and Aetna.

For more information, please visit:
http://store.hin.com/product.asp?itemid=3287



Got a Healthcare Management Challenge?

Ask the Consultants is brought to you by the Healthcare Intelligence Network in partnership with a carefully selected team of healthcare consultants.

Submit your healthcare challenge to the Healthcare Intelligence Network! We'll select a question each month to pose to one of our participating consultants. If your question is chosen, you will receive two free movie passes good at most theaters across the United States.

Answers will be posted to the Healthcare Intelligence Network web site at:
http://www.hin.com/consult.html

Bookmark our site to get the advice you need in meeting the challenges of today's healthcare industry! If you are interested in becoming a participating consultant, please send an email to info@hin.com


5.) Recommended Reading: e-Health Initiatives: Driving Behavior Change and Fostering Consumerism

e-Health Initiatives: Driving Behavior Change and Fostering Consumerism discusses state-of-the-art healthcare e-tools, strategies for engaging members to use them and the impact e-tools can have on consumer-driven plans.

For more information, please visit:
http://store.hin.com/product.asp?itemid=3093


P.S. Please forward this news announcement to your colleagues who might find it useful.
Contact HIN:

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