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White Paper Abstract: Faced with consumers who are more knowledgeable and discriminating about benefits, healthcare organizations are intensifying marketing efforts to lure new clients and members and sustain a competitive advantage. And with more than 70 percent of America online, an Internet presence is an essential component of today’s marketing strategies. E-mail, web sites, blogs, search engine optimization and online databases and directories are just a few e-tools that have clicked with healthcare marketeers. However, some organizations are further along this e-path than others.
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