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White Paper Abstract: With the age of healthcare consumerism and its retail orientation upon us, consumers need the right information to make educated decisions about their healthcare. A recent Healthcare Intelligence Network (HIN) webinar on healthcare trends begged the question: Will consumerism in healthcare, also known as its retail orientation, succeed in transforming the industry in terms of quality and patient behaviors? HIN conducted a non-scientific online survey in December 2007 where more than 150 organizations including hospitals, physician organizations and health plans weighed in on the debate.

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