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White Paper Abstract: Rising costs, shifts in employment, and ever-changing benefits plans are driving a cross-industry move to alternative HR services that give employees clear information, more relevant choices, and greater autonomy. The problem is this: No matter how good a new service is, it won’t be successful if employees don’t use it. Luckily, a strategic communications program can encourage employee adoption of new services such as consumer-driven health plans and decision support tools at a cost that quickly pays for itself. Discover the elements of such a communication strategy in this white paper.
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