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White Paper Abstract: George C. Halvorson, CEO of Kaiser Permanente, lambasted the state of healthcare financing in America back in 1993, in his book Strong Medicine. At the time, the healthcare industry was firmly focused on what Halvorson called "perverse, fee-for-service incentives," a system that enticed providers to do as many procedures as possible to increase profit, while little or no attention was paid to the value and necessity of the procedures or to health outcomes. See how the industry is moving away from this trend toward a pay-for-performance system.
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