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White Paper Abstract: Consumer-driven healthcare (CDHC) is a familiar refrain in healthcare and a call to action for health plans and employers. It encompasses a changing mind-set among healthcare organizations: challenging consumers to view healthcare as they do other consumable products and providing the healthcare intelligence they need to make informed decisions. But how to educate consumers about the range of plans and services available to them? The Internet, print, health fairs and face-to-face meetings offer just a few communication vehicles. In a July 2006 online survey, the Healthcare Intelligence Network (HIN) asked its constituents to divulge their most successful consumer education strategies.
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