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White Paper Abstract: There is one universal truth in marketing, not all customers are created equal. For the healthcare provider this recognition too often takes the form of payor mix analyses that focus on how much revenue a hospital is reimbursed for patients based on insurance coverage. While such analyses are important, particularly to the CFO, the marketing departmentís charge is to effectively and efficiently allocate the organizationís marketing budget. This requires not only an understanding of the importance of payor type, but even more importantly, it means thoroughly understanding patient types.
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