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Health Coaching in 2018: Facilitating
Health Behavior Change with Increasing
Reliance on Digital Health Technologies
 White Paper Abstract: In the face of rising healthcare costs and increasing accountability for population health and quality outcomes, a
growing number of healthcare organizations are recruiting health coaches to facilitate actionable, sustainable health
behavior change in rising and high-risk populations, across a continuum of delivery platforms. The percentage of
healthcare organizations with a health coaching program increased from 70 percent in 2016 to 81 percent in 2018,
according to the latest Health Coaching Survey by the Healthcare Intelligence Network (HIN).
Chronic care management, weight management/physical activity and tobacco use are the leading health conditions
targeted by health coaching initiatives. A growing number of healthcare organizations are also targeting social
determinants of health as part of their health coaching program.
Download this HINtelligence report for more data on the use of technology in health coaching, metrics for evaluating health coaching effectiveness, the leading modality for health coaching and much, much more.
Customized reports, including benchmark results by industry sector, are available upon request.
Please fill out the registration form below to receive an executive summary of this year's survey results. The link to download the survey results will be sent to the email address indicated. [Note: Incomplete and invalid forms will not be processed.]
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