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Excellence in Healthcare Toolkits 2005:
Breast Cancer Patient Kit Voted Best in Class

A patient navigation kit accented with artwork and writings by breast cancer survivors took top honors in the first annual Healthcare Toolkits contest sponsored by the Healthcare Intelligence Network (HIN). The MyHealth, MyJourney™ breast cancer post-diagnosis toolkit developed by The Eden Communications Group of Maplewood, N.J. for Pfizer Oncology was awarded first prize among nearly 60 print, web-based and multi-media healthcare toolkits submitted by health plans, hospitals and employers.

Winners of the Healthcare Toolkits Award 2005 recently joined the staff of the Healthcare Intelligence Network during a teleconference to discuss their winning toolkits from development to implementation to ongoing review and enhancements.

To learn more about why these toolkits were developed, please visit:

Nearly 60 health plans, hospitals and employers entered HIN’s first annual healthcare toolkits contest. An independent panel of judges in New Jersey chose the first-, second- and third-place winners profiled here:

First Place: MyHealth, MyJourney™ Breast Cancer Post-Diagnosis Toolkit
Submitted by: Tom Weid, assistant production manager, The Eden Communications Group
Developed for: Pfizer Oncology
Audience: breast cancer patients

Artwork from breast cancer survivors from the Creative Center in New York is featured prominently in this kit’s design and text. Components of the winning portfolio include:

  • Getting Started, Getting Through guide and journal;
  • Folders to organize paperwork, medical results, and financial and insurance forms;
  • a spiral-bound treatment planner that explains treatment options, side effects and related medical terms and provides a place to record patients’ Q&A, medication tracking and healthcare contacts; and
  • Inspirational note cards.

Click here to view the MyHealth, MyJourney™ Breast Cancer Post-Diagnosis Toolkit

Second place: Treatment Plan Toolkit
Submitted by: Christy Beaudin, corporate director, quality improvement, PacifiCare® Behavioral Health
Audience: persons hospitalized for mental health disorders.

This toolkit facilitates the consumer’s participation in ensuring continuity of care after an inpatient stay in a psychiatric facility. The kit contains consumer education materials covering patient care, communicating with the physician, developing a support network, and additional resources.

Click here to view the Treatment Plan Toolkit

Third place: Domestic Violence Toolkit
Submitted by: Shoma Pal, project leader, Blue Cross Blue Shield of Michigan
Audience: Healthcare providers

This packet of resources and patient handouts helps healthcare professionals screen for, identify and document confirmed or suspected cases of domestic abuse. Toolkit components include:

  • Reference manual on domestic abuse;
  • Pocket card to guide healthcare professionals in identifying a potentially abusive situation and guiding the victim to medical, emotional and legal help;
  • Posters with take-away cards explaining how and where victims can get help; and
  • Overview of medical protocols for intervening in and reporting domestic violence situations.

Click here to view the Domestic Violence Toolkit

View the Physician Pocket Card, a component of the Domestic Violence Toolkit

Healthcare Toolkits 2005 Judging

From left to right: Christine Koehler, Healthcare Intelligence Network; Dr. Eric Berman, a vice president and medical director of AmeriGroup New Jersey Inc.; Adrienne Turner, account executive, The DEVON Group, Shrewsbury; Peter Weissberg, CPR Strategic Marketing client services, Elmwood Park; Melanie Matthews, executive vice president and chief operating officer, Healthcare Intelligence Network; Dave Francis, partner in BlueWater Communications Inc., Lakewood; and Kristine Brown, director of public relations, St. Barnabas Health Care System,Toms River.

For more information, contact Melanie Matthews at 732-528-4468 or e-mail

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