Archive for the ‘Telehealth & Telemedicine’ Category

Q&A: Non-Compliance Drives Need for Telephonic Case Management

April 23rd, 2012 by Jessica Papay

Though it emerges in different ways, non-compliance with care plans drives telephonic case management protocols for three distinct populations at Carolina Behavioral Health Alliance (CBHA), explains Jay Hale, its director of quality improvement and clinical operations.

Prior to his presentation on Telephonic Case Management: Protocols for Behavioral Healthcare Patients, Hale defines the distinct groups of behavioral health patients, indicators of non-compliance for each, barriers faced by telephonic case managers, the involvement of PCPs and red flags signaling the need of an in-person visit.

HIN: What is the number one reason behind high levels of inpatient or ER use by the behavioral health population?

(Jay Hale): When we look at the behavioral health population, we’re looking at three different groups of individuals, but with one reason driving all of their care. The three groups are adult mental health, adults with substance abuse issues and children/adolescents, which is generally mental health but can be substance abuse as well. The number one condition that we see is non-compliance with treatment. This comes out in various ways with our mental health population. It comes out as having suicidal thoughts or homicidal thoughts, or other impulsive or dangerous actions that would cause someone to be referred to the ER.

With our substance abuse population, we often see people who stop going to meetings, and/or who stop working with their sponsor and return to the behaviors that they were doing when they were drinking or using, which leads them back to drinking or using. Many of the relapse behaviors lead to using.

Our child/adolescent population is usually a little more complex. Because they don’t have the same control over their environment that adults do, many times they will act out more in either school or home, and that acting out escalates to a point where they’re referred to an ER.

Ultimately, it all comes back to failing to follow through with treatment for various reasons. Many times we begin to get some treatment early on and we get past the crisis, but it’s hard for people to accept that they have a chronic ongoing illness that needs ongoing treatment. Once they start to feel better, they stop or cut back on treatment, but then things begin to deteriorate for them and they don’t catch it until it’s at a crisis point where they’re back in the ER.

HIN: What barriers may a telephonic case manager encounter when contacting someone with a mental health issue? What advice do you give the case managers on establishing rapport during these calls?

(Jay Hale): One big barrier that we see is making sure that we have the member’s correct phone numbers. We want to make sure that we have updated information so that we’re calling the correct people. Another barrier is having the member on the other end trust us enough to accept our help, or accept our support, in their care.

I advise our case managers to work with other people who are working with the member early on. We want to work with the hospital earlier before the person is discharged to get correct contact information and to let the member know that we’re going to be contacting them. We want to be part of that discharge plan and operation, and we want our case management program to be part of that plan as well — a plan that shows that the patient is going to the psychiatrist, or a therapist, and that they’re going to be followed up by us telephonically.

When one of our case managers calls a member to invite them to be part of our program, we want to talk to the member about how the program helps them. We want to emphasize how this is helping them in their recovery for either a mental illness or for a substance abuse episode. With substance abuse individuals, we want to make sure that we are using the language that they are comfortable with in early recovery — language where we’re making sure we’re supporting their recovery program, they’re working their steps, they’re following through with their meetings, etc. We are letting them know that we understand their situation and that we’re supportive of them in their recovery. With mental health individuals, we want to make sure that they feel comfortable with us, that we are understanding their situation, and that we are not here to do counseling. Rather, we are here to support them in their recovery and to help them see the improvements that they’re seeing as they follow through with treatment.

With our child/adolescent population, we’re usually working with the parents. Many parents are appreciative of the support that we can give them as they try to help their child or adolescent do better in school, do better at home and have a more successful life early on. We’re about letting the parent know that we’re not here to blame anyone for any situation that the child is in, but rather, we’re there to support them in having a healthier family and a healthier child.

HIN: How involved is the individual’s primary care provider or any other providers in this process?

(Jay Hale): The member’s providers are a very important part of our program. We want to make sure that the member is going to their sessions, is seeing their psychiatrist or therapist, is going to meetings, etc. We reach out early to those behavioral health providers to let them know the member is involved in the program, that we are not there to be between their relationship — we’re an adjunct to support that ongoing relationship — and to let them know we solicit their support in this service so that the member understands that we’re all working toward one goal. And that one goal is improvement of the member’s care and helping them be and live successfully outside of a hospital environment. One of the things we’re looking at in care management, or case management, is making sure that they’re attending sessions. Behavioral health providers often like to hear that the insurance company is encouraging people to go to sessions rather than limiting sessions. We usually get a lot of support from our providers for what we’re doing.

HIN: You defined three very different groups. What are some indications or red flags that might arise during a call with a behavioral health client that could mean an in-person visit with a provider is warranted?

(Jay Hale): One of the things we’re looking for is changes in symptoms. Those changes in symptoms, or changes in habits, could be asking the individual at each call about their depression; any type of mania that they may be experiencing, if there’s a history of such. We’re asking about any other psychiatric symptoms that they’re having and asking the member to rate them. Then, we look at our information to see how much of a change that is from the last time we spoke.

If we start to hear about any kind of deterioration, we explore those issues further to see how serious it is — if it’s something that is temporary or something that is more ongoing. We’re also going to be looking for other factors, such as medication compliance. Is the person still following through with their medication? Did they have any difficulty with it? If they have, have they let their provider know they’re having difficulty with those medications? If we start to hear any kind of decompensation when we’re concerned about someone’s safety, or we’re concerned that someone is starting to slide back and return to the more unhealthy behaviors that they had in the beginning, we will make a phone call to that provider to see if we can get an appointment set up for that member to be seen quickly. This way, they can be assessed and changes in treatment can be arranged. Or it could be getting the member back into treatment again if they’ve fallen back or stopped going.

With our substance abuse individuals, often we’re looking for frequency of going to AA meetings, frequency of contact with their sponsor or any kind of irritability, especially over going to meetings. Many times individuals will start to talk about how the meetings are not helping them. We want to help them problem-solve around other things that could help them more and encourage them to start going back to those meetings or start working with that sponsor. If that’s not working, we may help them get in contact with an outpatient therapist who specializes in substance abuse issues to help see if there are other mental health concerns that are driving some of these relapse behaviors.

Can Reality Programming Help to Prevent Diabetes? Stay Tuned

March 15th, 2012 by Patricia Donovan

Think “The Real Patients with Diabetes:” a reality series follows six patients with Type 2 diabetes.

While it may not draw the legions of viewers of a “Real Housewives” franchise, UnitedHealth Group hopes this type of programming can impact a more dire reality: the number of individuals who will develop type 2 diabetes.

To pilot the power of television as a diabetes prevention medium, the Minnesota-based payor and Comcast are seeking viewers in the Knoxville, TN area to watch the 16-episode NOT ME ® video on demand (VOD) programming. NOT ME uses a reality TV format to follows six adults with prediabetes as they go through the Diabetes Prevention Program.

Each VOD episode will feature a health and wellness coach leading a class of real participants who are working to reach a healthier weight and reduce their risk of developing type 2 diabetes. Between each episode, participants in the UnitedHealth Group study will practice at home the skills they learn from the program.

Participants in the pilot also will be given tracking assignments each week and opportunities to put what they learn into action.

NOT ME is based on the CDC-led National Diabetes Prevention Program, which brings evidence-based lifestyle interventions to communities by working through organizations that adhere to CDC-recognized, evidence-based standards.

Meanwhile, new market research by the Healthcare Intelligence Network indicates that successful diabetes management necessitates a delicate balance of primary care, patient education, case management and medication monitoring.

The 80-some healthcare organizations that responded to the 2011 e-survey report that while the primary care physician is still the primary influencer in diabetes care, case managers and certified diabetes educators (CDEs) increasingly round out the care team.

Also supporting the plan of care are health coaches (live and via telephone) and support groups.

Respondents’ efforts appear to be working: one-fifth of respondents report program ROI of between 2:1 and 3:1.

Since the goal of any diabetes management program is to guide the patient toward successful self-management of the disease, education is paramount. Many respondents reported the presence of case managers and/or nurses who have trained as CDEs. One respondent even offers patients a choice between a pharmacist, a registered dietician or a CDE.

Printed materials were overwhelmingly the most common educational component, reported by 78 percent of respondents. Thirty-five percent offer Web-based education tools.

With all of the challenges facing patients with diabetes, should patients be incentivized for successful self-management of their disease? Three-quarters of survey respondents say yes.

In fact, almost a third of respondents — 30.4 percent — already offer patients and health plan members incentives for compliance with their plans of care.

Focus on Progress Engages Behavioral Health Clients Telephonically

March 10th, 2012 by Patricia Donovan

Emphasizing that the call is to monitor how well the individual is doing is one way telephonic case managers can engage behavioral health clients in the process, says Jay Hale, director of quality improvement and clinical operations for Carolina Behavioral Health Alliance (CBHA). CBHA uses telephonic case management to impact a wide geographical area from a central location.

Hale shared this strategy and other aspects of CBHA’s telephonic case management program during a March 7 webinar on Telephonic Case Management: Protocols for Behavioral Healthcare Patients.

The use of computer-based surveys by CBHA telephonic case managers has dramatically reduced paperwork, allowing the case managers to make the most of the typical 20-minute phone interaction with a client. The surveys were developed in-house and target vulnerable individuals in three distinct populations — adults with mental illness, adults in substance abuse recovery and children or adolescents with mental illness.

Rating scales in the surveys use words, not numbers, explains Hale, a tactic he says works better over the phone. For example, when asked to rate the presence of symptoms, clients must choose from None, Mild, Moderate or Severe, rather than assigning a numeric rating.

Case managers follow the scripts while engaging patients telephonically, clicking through responses on the screen.

But even with the help of standardized scripts, case managers must employ a conversational style, Hale adds. And it’s not necessarily the length of the phone call, but the frequency of calls, that cements the relationship with the client, as well as the ability of the telephonic case managers to stay on task.

“We’re not here to counsel, but to problem-solve, case-manage, find resources and support the client’s relationship with provider,” says Hale.

CBHA utilizes one case manager for every 40,000 health plan members, and estimates that one of six eligible members engages with a case manager (i.e. completes a survey). CBHA case managers must interact with all three populations, but often admit to relating best to a single group, like adolescents or individuals in recovery from substance abuse.

Although unable to directly tie results to its telephonic case management program, CBHA has seen improvement in 7-day and 30-day follow-up after inpatient stays.

Telephonic case management is crucial at discharge; outreach can include calls to the client, hospital and provider to ensure follow-up appointments are kept.

Listen to an interview with Jay Hale.

Q&A: HRHC Diabetes Collaborative Relies on Tiered Care Management, Registries

January 23rd, 2012 by Jessica Papay

Patient care partners, innovative weight management tactics, patient registries and even telepsychiatry are part of the team approach to diabetes management at Hudson River HealthCare (HRHC) Diabetes Collaborative. The New York-based network of FQHCs finds that tiered care management generates the best outcomes for its patients with diabetes, explains Kathy Brieger, RD, CDE, HRHC’s chief operations officer, prior to her presentation on Diabetes Management in the Medical Home.

HIN: The Hudson River HealthCare (HRHC) Diabetes Coalition uses a patient-centered team approach to manage diabetes in its more than 3400 adult patients with the disease. HIN recently did a survey to find out about disease-focused programs in particular, those that manage diabetes. Our respondents told us that weight management is the most challenging aspect of this disease. Would you concur? If so, how does HRHC address weight management in its population?

(Kathy Brieger): I would agree with this. Weight management is one of the most challenging focuses of this condition. In order to meet this challenge, we’ve had to look at programs from a variety of aspects. We started walking clubs in some communities to encourage physical activity. There’s also a Taking off Pounds Sensibly group, which is a Weight Watchers format but at a lower cost for patients who may be at a low income. We’ve done programs on mindful eating and general ways of looking at portions. We’ve also done a lot of work related to children and preventions. I think this is a big target. We focus on prevention and giving people the options of attending a variety of program formats for weight loss.

HIN: Over the last 12-18 months we’ve seen that case managers are increasingly employed on site, in primary care practices, to assist with the management of chronic illness. Are there any case managers in the HRHC mix?

(Kathy Brieger): This is a key question to diabetes management. We’ve found that a team-based approach to care is really the most effective. We have several team members who help to case-manage the patients. And that includes everyone from a dietician to people called patient care partners. Patient care partners may not have a clinical license, but are trained in motivational interviewing and help to serve as a bridge between the clinical team and the patient. We also have sophisticated, high-level RN care managers who work in a targeted way with patients who have diabetes. Those are usually the patients who have comorbidities and who may have poor control over their diabetes. At Hudson River HealthCare, we look at a team-based approach using different levels of care to get the best outcomes. We find that that really is the most effective.

HIN: The more sophisticated care managers are for the sicker patients with comorbidities. How do you assign patients to the other two levels of management?

(Kathy Brieger): We have some reporting systems because we do have an electronic health record; we use eClinical Works® (ECW). We have different cutoffs for the care manager. We’ve run the registries. For people who have hemoglobin A1Cs of over 8 or 9, the care manager reviews them and she’ll pull off people who may have some of those indicators. Also, the medical providers will tell us, “This person may not have a hemoglobin A1C of over 8 or 9, but they’ve been in and out of the hospital several times.”

Right now, we’re also working with hospitals to get us hospital discharge summaries so we can see if those people who may have some unstable situations that we’re not aware of can be pulled in. For every single person who has diabetes, their care is also managed by the patient care partners. We taught them how to use the registries, how to call people in for group classes and how to send letters out for our programs. These levels are done in a three-tiered approach using the care team so that the patient care partner who is assigned to the care team, the nurse who is assigned to the care team and the provider assigned to the care team would together be able to route or send people to the right place. The bulk of our patients are able to do the low-level patient care part. It’s just the top 15 percent that are having some issues.

HIN: It sounds like registries are important to the program.

(Kathy Brieger): Yes, they are. Over 10 years ago, we started with the Patient Electronic Care System (PECS) as part of the federal government’s move to get a population health underway, but it was a limited standalone registry. And then about three years ago when we became fully electronic, we were able to get our registries and our reports done on all patients with all conditions, and that is valuable. We’ve done a lot of work on training our staff on how to use registries; it’s not so helpful just to have registries; you have to know how to use them.

We’ve tried to use registries as a teaching tool for everyone from even clinical assistants in training all the way up to the providers. They know how they can use it to have more effective team-based care, more effective disease-based focus, and even prevention of things like, “When did you get your mammogram done last?”

HIN: And finally, are there any applications in telehealth, telemedicine or remote monitoring that you are using successfully in the management of diabetes?

(Kathy Brieger): Yes. We’re involved with telemedicine, focusing on telepsychiatry at one site. We have purchased equipment and are right now getting it cabled for six different locations, so that we’ll be able to expand our services in the telemedicine area. We do have some sites that are located in remote areas. We are unable to get some specialists that may help in the management of diabetes. We think telemedicine will be a great resource in improving some access to services that may not be available in some of those remote areas. Even though we’re in New York, people think we have all types of access to specialists, but there are areas where they do not exist, even in New York. We’re looking forward to having that happen.

Four Transitions for Back-To-School

September 12th, 2011 by Cheryl Miller

It’s back to school time, and the healthcare industry is undergoing its fair share of transitions.

  • NCQA is launching a new accreditation program for ACOs this fall. The organization worked with consumer advocates, purchasers and other healthcare and managed care experts to develop seven standards by which it will evaluate ACOs. Early bird adopters of the accreditation effort can get reduced rates on survey fees, online education tools and promotion. Order the NCQA ACO standards.
  • The one-year report card on Cigna’s ACO approach with Medical Clinic of North Texas (MCNT) is in; and both healthcare systems are reporting excellent grades in four key areas: reducing avoidable emergency room visits, following evidence-based medicine, lowering medical costs and better controlling diabetes. Since the accountable care program began, MCNT has received the highest level of recognition from NCQA for meeting national quality standards for physician group medical homes. Cigna helped by sharing patient-specific data that identifies individuals who could benefit most from additional outreach and follow-up care.
  • Medical students, rather than teachers, are getting apples this year: Apple iPads. Many universities, including Yale Medical School, profiled here, are downloading curriculum onto the tablets in an effort to be more “green,” save money, and protect patient confidentiality. Computer security has been a particular concern for the Yale School of Medicine, and the iPad is compliant with security and privacy laws and does not carry the same risk of information loss that a laptop might, Yale officials say.
  • And finally, a lesson that can’t be taught enough: smoking just a few cigarettes can kill. A new report from the CDC shows that smokers are smoking less: the percent of daily smokers who smoke nine or fewer cigarettes per day rose to nearly 22 percent in 2010, up from an estimated 16 percent in 2005. But smokers need not be heavy or long-term smokers to be affected with a smoking-related disease, or suffer a heart attack or asthma attack, CDC officials say. And states with the toughest anti-smoking campaigns, like like Maine, New York and Washington, have the fewest smokers. Which just goes to show that even the most resistant students can be taught to change their ways.
  • 7 Quality of Care Investments That Earned Marshfield Clinic $15.83 Million in Shared Savings

    August 9th, 2011 by Patricia Donovan

    Marshfield Clinic, one of 10 participants in the CMS Physician Group Practice Demonstration, invested in seven key areas to improve quality of care delivered to patients. Marshfield Clinic was one of four participants to generate significant savings under the terms of the demonstration that resulted in a $15.83 million performance payment.

    The key quality of care investment areas are:

    • A well-developed electronic health record (EHR). All clinic physicians have access to patient records from all clinic centers through the EHR, which helps to eliminate duplication of services, like lab tests and imaging. The EHR helps plan visits, addresses care at the time of the visit, and assures that appropriate monitoring of chronic conditions is performed.
    • 24-7 telephone nurse line for advice and triage for patients who have their primary care provider within the Marshfield Clinic system;
    • Anticoagulation clinic;
    • Congestive heart failure clinic programs;
    • Cholesterol management programs;
    • Well-established telemedicine initiative;

    Marshfield Clinic was one of four to generate significant savings under the terms of the demonstration that resulted in a performance payment. Marshfield Clinic is one of only two out of the 10 large physician group practices to achieve shared savings in each of the five performance years.

    The Marshfield Clinic system provides patient care, research and education with 54 locations in northern, central and western Wisconsin, making it one of the largest comprehensive medical systems in the United States.

    mHealth: There’s a Grant for That

    August 5th, 2011 by Cheryl Miller

    By 2015 more than 500 million smartphone users worldwide will be using healthcare applications, research studies show. So it’s not surprising the FDA is taking a closer look at some of these apps, specifically, those whose misuse could endanger its users.

    These “medical mobile apps,” as the FDA is calling them, are specific to medicine or healthcare and are designed for use on smartphones and other mobile computing devices and will offer everything from blood sugar monitoring to ECG machines.

    As we reported in a previous HBWU issue about IBM, the benefits of these health and medical apps are immeasurable, not just here, but in underserved, frequently rural communities around the globe, especially where patients have no access to doctors, these devices can save lives.

    And they can save billions of dollars as well. According to studies from Juniper Research using mobile health, or mHealth, technologies for health monitoring could save from $1.96 billion to $5.83 billion in healthcare costs by the year 2014. So the Center for Technology and Aging (CTA) (techandaging.org), with funding from The SCAN Foundation, has awarded nearly $500,000 in one-year grants to five organizations that will demonstrate the best ways to implement mHealth technologies for older, chronically ill adults, ironically, the population least likely to own a smartphone. The grants will help the CTA to meet its four areas of opportunity that it feels can best transform lives: medication optimization, remote patient monitoring, care transitions, and mobile health. And in a recently published paper the agency discusses how

    cell phones, smart phones, laptop and tablet computers, and other mobile enabled devices are being used to help millions of older Americans as well as their physicians and caregivers manage chronic disease, use their medications properly, avoid safety risks (e.g. fall detection), access online health information, and stay well.

    With the exploding growth of mHealth technology it seems that smartphones will eventually be used for everything but plain old talking. Hopefully the dialogue between a patient and physician won’t be relegated to a tiny FaceTime screen on an IPhone.

    New Study Documents Dissatisfaction with Patient Satisfaction Scores

    August 1st, 2011 by Cheryl Miller

    Almost 85 percent of healthcare executives are dissatisfied with their patient satisfaction scores, according to our “Improving Patient Experience and Satisfaction” survey conducted in May 2011. But more than 80 percent of survey respondents said they have programs in place to improve satisfaction levels. We surveyed 146 healthcare organizations, and identified areas for improvement, providing details on patient satisfaction surveys, estimating the impact of programs designed to improve patient satisfaction, among other areas. Download an executive summary of the results.

    Healthcare costs for U.S. employers have slowed from last year. According to the Thomson Reuters Healthcare Spending Index for Private Insurance, medical costs for people in employer-sponsored health plans decreased by nearly 3 percent from the previous year. Hospital costs showed the steepest growth, with physician costs reflecting a 3 percent year-over-year hike, and drug costs increasing by less than one percent. More in this issue of the Healthcare Business Weekly Update.

    By 2015, more than 500 million smartphone users worldwide will be using mobile health and medical applications, research studies show. So it’s not surprising that the FDA is taking a closer look at some of these apps; specifically, those whose misuse could endanger their users. The FDA is currently seeking public input on its proposed approach.

    It’s not too late to complete this month’s e-survey on patient registries. Respond by August 15 and you’ll receive a free executive summary of the survey results once they are compiled to learn key benchmarks and metrics for using registries to improve reimbursement and patient outcomes. You may complete the survey online. Thanks for participating!

    One Third of Medical Homes Will Join an ACO

    July 18th, 2011 by Cheryl Miller

    New market research shows that one third of medical homes will join an ACO in the next 12 months. And more than half of those interviewed by the Healthcare Intelligence Network for our fifth annual survey on patient-centered medical homes said they had already established a medical home for their population. The PCMH is a favored model of integrated care delivery and a cornerstone of accountable care — two core elements of healthcare reform. More in this issue.

    About $216 million nationally is spent each year managing drug
    shortages in the hospital setting, with three drugs in particular
    affecting over 80 percent of health systems, says a new study
    released by the American Society of Health-System Pharmacists
    (ASHP). The problem is not only increasing hospital costs but
    harming patient care: nearly a third of the 353 pharmacy directors
    surveyed said they had to pull clinical staff to manage the crisis.

    More than $300 billion each year is spent on care for dual-eligibles,
    the 9 million Americans currently receiving both Medicare and
    Medicaid benefits. HHS hopes to lower these costs — and improve
    care — with three new initiatives: financial models to better align
    finances between the agencies; a quality care program for nursing
    home residents, and a resource center program.

    Telemedicine continues to serve the underserved. A new remote
    monitoring pilot project from the University of Utah seeks to help the
    chronically ill who are unable to reach traditional care facilities easily
    on a regular basis. The project will feature a centralized care
    coordinator, four clinics monitoring 15 to 20 patients each and two
    locations using kiosks to monitor another 30 patients each. Read more in this week’s Healthcare Business Weekly Update.

    Sensei mHealth App Coaches Diabetics Virtually

    June 10th, 2011 by Cheryl Miller

    Forget Angry Birds. There’s a new app on the market, and it’s promising to be a lot better for your health.

    Sensei, Inc., a technology company that designs mobile health, or mHealth solutions, has been awarded a National Institute of Health (NIH) grant for diabetes and prediabetes research in association with the University of Miami, the Miami VA healthcare System, and the Health Foundation of South Florida. Together, they will trial Sensei’s new mobile application for diabetes and prediabetes users.

    The application encourages simple lifestyle changes through personalized expert guidance. Users’ mobile devices are transformed into virtual health coaches that personally guide them to better health through healthier nutrition, fitness, weight loss and tips on self management.

    Research shows that modest lifestyle changes, including losing weight and increasing activity, can improve or delay the onset of diabetes in almost 50 percent of cases, according to the Diabetes Prevention Program. Participants in this trial will be prompted to measure key biometric data, eat healthier, and learn and practice appropriate self management of diabetes, hypertension and hyperlipidemia. There will be daily health coach alerts that teach and create calls to action supplemented by a daily agenda and reference information around the different conditions and wellness.

    Mobile Health, or mHealth, the utilization of mobile devices to improve health outcomes, is emerging as an important technology not only for developed countries but for developing countries as well. According to a survey conducted by the World Health Organization (WHO), more than 80 percent of countries across the globe are using mobile phone technology in different ways to improve their health services. In fact, only 19 of the 114 studied countries have no mobile health initiative, although many of the initiatives in place are at the pilot stage. The most popular mHealth programs globally are mobile technology call centers, emergency services management, including toll-free telephone services, telemedicine services like text messaging with pill reminders and health information and transmission of tests and lab results, and managing emergencies and disasters. The survey goes on to state that many of these countries’ citizens have no other means of access to health care.

    If this technology can be so beneficial for some of the poorest countries in the world, it isn’t hard to see how beneficial it can be for some of the richest countries in the world. And if users, like the diabetes and prediabetes patients being trialed with Sensei’s app, devote only a fraction of the time, passion and commitment to these kinds of health apps that others do to apps like Angry Birds, then they are sure to be an important resource for healthcare.